Rob McElhenney, a well-known actor and filmmaker, is ready to hit the Web3 world with his entertainment-tech company, Adim. The actor announced he will be introducing Adimverse, a space for creators to unleash their creative talent by building stories and characters as a collaborative project and receive royalties for it.
Web3 is slowly taking over the entertainment industry. Many actors, filmmakers, artists, and singers have been introducing collaborative or single projects centered around Web3 and blockchain technology. Recently, Seth Green announced his NFT-based animated show, Madonna released her own NFT collection in collaboration with Beeple, and Snoop Dogg also partnered for various NFT projects.
Similarly, Rob McElhenney is bringing something new and creative to the Web3 world. Widely famous for the hit TV series “It’s Always Sunny in Philadelphia,” the filmmaker is ready to hit the Web3 world by launching his very own entertainment-tech company called Adim.
Adimverse, the hub of creativity through technology
Adim was founded with the vision to unite storytellers, filmmakers, actors, and artists on one platform to create a phenomenal piece of work. Rob wants to empower emerging creators and bring out their true talent by co-creating content with them.
Adimverse follows Adim’s vision by having its own original IP created by participants. In a press release, Rob shared his sentiments about the project by saying, “Adim is building for the next evolution of these groups—communities of creators, writers, artists, designers, developers, fans, and friends working together to create and own a new generation of content.”
According to him, no actor or story is solely built by one person, instead many creators are involved in the idea. Rob wants to utilize blockchain technology to create masterpieces and share rewards with the community.
How will creators be chosen?
Adim will choose only competent creators to work with for this project. Based on the first format, 100 creators will be picked from the applicants to join a virtual writer’s room. This room will be hosted by Rob himself and TV writer Keyonna Taylor.
“This is a tremendous opportunity for anyone who knows they have talent but feels like the access to the rooms in Hollywood is out of their grasp,” Taylor said.
The chosen creators who attend these sessions will receive a special “Core Character” NFT at the end of each episode. This NFT holds shared ownership of IP.
As mentioned before, NFT holders will receive exclusive benefits to put out their ideas and characters. These NFTs will be exchangeable and holders will receive royalties, each time they participate in co-creating a project, based on their IPs.
In other words, the participants will be recognized for their work through these shared IPs. So, the creators who are struggling to break into the market can find the alternative through Adimverse.
Adim is an entertainment-tech company founded by Rob McElhenney, Richard Rosenblatt, Chase Rosenblatt, Melissa Kaspers, and Spencer Marell. The company has been quite a success ever since its launch.
Based on various sources, Adim raised around $5M in its seed round led by Chris Dixon, General Partner at a16z crypto. Seeing the amazing response from the public, Rob is ready to hit the market with his first-ever Web3 project with the NFT component.
Rosenblatt says, “By combining traditional creative development practices with web3 technology, we are building a new model and value network for creators and collaborators, giving people ownership of the characters and content they create.”
Adim plans to further expand its business globally in hopes to bring more creators that work for the development of the entertainment industry through technology.
Rob McElhenney is a famous figure in Hollywood for his creations “Always Sunny” and “Mythic Quest.” Seeing his professional background, many believe this Web3 project is likely to be a success. Many writers and filmmakers are currently struggling to make a breakthrough in Hollywood. By joining Adimverse, these individuals can learn about the actor’s experience along with Keyonna Taylor to fully develop their true potential.
Adim isn’t the only one that introduced the shared IP ownership of creating stories and characters with the NFT component. Many brands like Archie Comics introduced Archieverse with the same idea of sharing comic stories. Lost Children of Andromeda and The Gimmicks also launched the idea of creating characters from existing novels or series and earning rewards.
Although the response for Archieverse has been quite skeptical, Rob’s project holds a unique aspect that will most probably make it successful. After all, He’s offering ownership of IP to NFT holders, royalties to co-creators, and much more.
However, nothing can be said of how professional writers or creators will react to this Web3 project.