Binance Becomes Official Sponsor Of The African Cup Of Nations (AFCON). This sponsorship agreement will develop Binance an exclusive crypto and blockchain platform for the AFCON 2021 tournaments.
Binance Becomes Official Sponsor Of Cup Of Nations (AFCON):
The Fashion of sports marketing by crypto is ongoing and increasing. And, Binance, the biggest crypto exchange, declared its partnership agreement with the Confederation Of African Football (CAF). As an official sponsor of the African Cup of Nations, Total Energies (AFCON), the largest African football tournament in the world.
Words By General Secretary Of CAF:
Veron Mosengo-Omba, CAF’s General Secretary said on Its Partnership deal with the Binance.
“I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. By this partnership with CAF, Binance will connect further with its users and the African community through football.
Additionally, the Binance CMO is also bullish about the company’s partnership. Also, about the part of Africa in the future growth of leading blockchain
Words By Yi-He:
“With a population of 1.2 billion Africans and the prevalence of blockchain technology and its use cases, we believe the African continent could lead the future of the blockchain industry.”
Furthermore, the director of Binance Emmanuel Babalola said that “Football is a famous sport in Africa. Also, this verifies our goal to take crypto mainstream across the continent”
Moreover, this biggest TotalEnergies, the Africa cup of the nation has already begun on Jan. 9 and remains to continue till Feb. 9, 2022, in Cameroon. As well, up to 160 nations will live telecast the tournament with the public of more than 300 million.
As well, the tournament will showcase some of the famous football players, such as Egyptian Muhammad Saleha, and Senegal’s Sadio Mane.
Is Binance The First Crypto Exchange That Fulfills Its Part In Sports Marketing?
Aside, from Binance crypto exchange sponsorship, other crypto exchanges like Coinbase, and FTX also actively putting their resources in a similar niche for months.
The FTX CEO Sam- Bankman fried has entered into sports marketing. However, in April 2021 FTX confirmed its deal agreement with the Miami Heat. That saw the NBA team’s native Stadium FTX arena.
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