The House of Blueberry, a renowned fashion brand, is coming to the virtual world in collaboration with Boy Meets Girl. The company will be debuting 4 collections in Blueberry’s metaverse fashion boutique on Roblox from January 10, 2023.
Boy Meets Girl fans are in for a treat as the brand introduces digital fashion wearables to avatars that match the physical production. Buyers will get a chance to mint their favorite collectibles and dress up their avatars however they want to.
“As someone who was an early adopter of virtual markets, this was a natural partnership for me,” Stacy Igel, founder of Boy Meets Girl, told WWD.
Boy Meets Girl’s agenda to end bullying will continue on the metaverse with a variety of high-quality NFTs designed by Blueberry on Roblox, the global metaverse platform.
“We think the iconic Boy Meets Girl branding will really come to life on Roblox and make for a fun, welcoming virtual experience for our community,” CEO of Blueberry Mishi McDuff.
The fashion industry is quite interested in investing its talent in metaverse games. Based on Vogue Business, 53% of the fashion industry is investing in the gaming world to experiment with virtual items.