“All you need is a little bit of magic.” Enter the enchanting world of NFTs as Disney introduces you to a century-long legacy of its magical moments, stories, and characters.
Surely, The Walt Disney Company is ready to explore infinity and beyond the world of NFT digital collectibles and into the metaverse with its IP. Just as Walt Disney said, “Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.”
Since its launch in 2021, Disney NFTs have become a worldwide phenomenon, now these Disney NFT digital collectibles are worth millions of dollars. Here’s everything you need to know about Disney NFTs in 2022.
Disney is a whole different world that holds some of the most precious and legendary figures. The Walt Disney Company has a century-long history of storytelling, animation, and entertainment, and NFTs are the perfect way to showcase them forever. In short, Disney NFTs are the best thing that happened to Disney and NFT enthusiasts.
Being the house of Marvel Studios, Pixar, 20th Century Studios, 20th Century Animation, Searchlight Pictures, and Lucasfilm, The Walt Disney Company is one of the pioneering American companies that showcased the true essence of entertainment by airing some of the best productions.
Ever since its establishment in 1923 as Disney Brothers Cartoon Studio, the company has always kept up with the latest technological advancement and adopted them wherever possible. The same goes for the newest blockchain technology that introduced non-fungible tokens or NFTs.
Disney enters the NFT world
NFTs are more than just giving digital ownership to buyers; it is also a way to pay respect and hold the legacy of the greatest inventions by turning them into digital asset, and Disney understood this concept quite well.
In an interview with New York Times, former Disney CEO Bob Iger talked about Disney’s vast collection of intellectual property that would bring good revenue to the company if it made its own digital collectibles. He said, “When you think about all the copyright and trademarks, [the] characters Disney has. The NFT possibilities, they’re extraordinary.”
Last year, NFTs became a digital craze when various global brands like Nike, McDonald’s, Ray-Ban, etc. introduced their NFT projects. Seeing the increasing worth of the NFT market, Disney also stepped its foot into the blockchain world as one of the pioneering entertainment companies by launching its NFT projects centering around the main Disney characters.
Disney officially partners with VeVe
Unlike other brands, Disney decided to go all out by partnering with the NFT mobile app called VeVe. VeVe is an ECOMI blockchain-based marketplace partner with big international brands like Warner Bros, Capcom, CBS, and Cartoon Network.
With over 350,000 active users and more than 600,000 NFTs sold, the VeVe app is a unique environment-friendly NFT marketplace that has built-in Augmented Reality. This means a user can view their NFT in the real world, similar to how the Pokemon app works. The app also offers a Showroom to users where they can display and access their favorite collectibles.
VeVe has been constantly involved in Disney’s every NFT project released up-to-date. Before Disney, VeVe was a partner of Marvel and released many exclusive NFT collections based on Marvel Comics and characters. Later, Disney officially announced VeVe as its exclusive partner.
So, now you can only buy and access Disney NFT drops on VeVe. The app is officially available on global iOS and Android stores where users can mint, sell, and trade Disney NFT.
Top Disney NFT collections in 2022
In collaboration with VeVe, Disney has been dropping various NFT collections. Like its exclusive high-quality movies, Disney NFTs are also designed by some of the best digital artists and designers in the industry.
- Disney NFT Golden Moments
- The Mickey Mouse NFT Collection
- Mickey and Friends
- Marvel NFT collections
- Pixar Pals
- Disney Villains
Here are some of the best Disney NFT collections you should know about:
For the first time and forever: Disney NFT Golden Moments
Golden Moments is a special NFT project by Disney that carries the true legacy of the company’s history and achievements. The NFTs are 3D-based gold statues showcasing characters, stories, and moments from Disney, Pixar, Marvel, Star Wars, and more. This collection is an exquisite blend of art, storytelling, and technology into oneness with the color gold.
Simpsons is the first Disney NFT
The Simpsons NFTs were Disney’s first-ever branded collection for Golden Moments launched in November 2021. These 18,666 NFTs feature Homer & Bart and Bart’s Skateboard in the form of gold statues that were raked to bring around $7.2M revenue to VeVe. The buyers also received a free 3-month subscription to Disney+ TV from VeVe.
After the launch, Walt Disney Animation Studios, Pixar, Marvel, and Star Wars dropped their own NFT projects. Each collection consisted of 18,666 NFTs, other than Pixar which only dropped 16,666 NFTs in total.
Disney NFT Golden Moments range from Uncommon traits to Ultra Rare traits that are ranked on the VeVe marketplace. The worth of each NFT is determined by what rarity trait a buyer owns.
The collection was officially launched in a Blind box format meaning that buyers would only know what statue they received after minting the NFT. Each Disney NFT was set at the listing price of 60 GEMS ($60), which later doubled in the secondary market. The worth increased with time as people saw the beautiful 3D artwork of their favorite Disney characters showcased as a non-fungible token that they could own.
The most prominent collection of Golden Moments is a special limited edition NFT drop of 4,333 gold statues of Walt Disney holding Mickey Mouse’s hand with a flat price of 333 GEMS ($333). This NFT drop is Disney’s most valuable digital collectible as the prices peaked at around 6,400 GEMS in the secondary market. Early buyers were quite lucky in buying the rare Golden Moments NFTs because now they are the most desired assets for investors and Disney collectors.
Golden Moments is not just a single NFT collection as Disney keeps on dropping new golden statues from time to time. Just recently, Disney dropped a Valentine’s Day Collectionin February 2022 and Disney Duos on March 19, 2022, featuring characters from Beauty and the Beast, Winnie the Pooh, The Lion King, and many more.
For Disney, Golden Moments holds a special place as it carries Disney’s long legacy and this might also hint at Disney’s upcoming plans to enter the metaverse.
The Mickey Mouse NFT Collection
The Mickey Mouse NFT Collection celebrates Disney’s first-ever synchronized sound cartoon to air on national television.
This NFT collection holds a special place as it showcases some of the best moments within the cartoon that are engraved as memories for almost all of the 1900s generation, and NFTs are the best way to showcase the true feelings attached to the original Mickey Mouse.
Steamboat Willie is the first series from The Mickey Mouse NFT collection that features digital collectibles of Mickey’s first public appearance in black and white holding the wheel of the ship. Three NFTs within this collection, namely, A Jaunty Jig is Mickey happily riding his ship, A Happy Whistle is Mickey whistling while riding the ship, and All Together, Now! is Mickey dancing with movement and sound. Each Disney NFT range is based on rarity trait distribution from common to ultra rare with a different number of editions so that many people can be part of the Mickey universe by minting this collection.
The 40,000 NFTs Mickey Mouse NFT collection was launched on December 22, 2021, in a blind box at a flat price of 60 GEMS.
After that, Walt Disney Animations released the second series based on The Band Concert, the first-ever Mickey short film produced in Technicolor. Just as how the world witnessed the colored animation for the first time, this series is a burst of colors into the world of Mickey in the form of NFTs. The original animated series is a humorous script about Mickey struggling to perform in front of an audience with his friends due to various distractions.
Just like how you laughed over the humorous tactics pulled by Mickey and his friends, Disney NFT captures the essence of the childhood cartoon by featuring Bandleader Mickey collectibles, the Mickey Mouse NFT Collection – Series 2.
Three NFT figures are designed in stages of Mickey trying to perform The Band Concert. Let’s Begin! is a 3D Mickey signaling his crew to start performing, Focus, Please! is Mickey’s failed attempt to conduct the concert, and The Finale! is Mickey cheerfully conducting the concert while standing on the great animators’ desks at Walt Disney Animation Studios with movement and sounds.
These three Disney NFTs have the same rarity trait distribution as the Steamboat Willie series. The collection was in a blind box that went live on April 2, 2022, at a fixed price of 60 GEMS on the VeVe app.
Mickey and Friends
Launched on 29 January 2022, Mickey Mouse and Friends went live on the VeVe app and instantly sold on the marketplace within days of its launch. Like other Disney NFT collections, Mickey Mouse and Friends feature some of the best moments and favorite characters from the series.
The first series comprised 60,000 NFTs as interactive cards featuring Mickey Mouse and his legendary friends, Minnie Mouse, Donald Duck, Daisy Duck, Pluto, and Goofy.
Unlike other NFT collections, Mickey Mouse and Friends Disney NFT were designed by two famous digital artists, Morgane Keesling and Naty Kosloff, who hand-painted the collectibles. The NFT is a perfect artwork that precisely encloses the originality of the cartoons to give out the same feeling as one felt when one watched the series as a kid.
Based on the Medium post, The Mickey Mouse and Friends NFTs are designed with a lot of precision by the artists as each room represents the true aura of a specific character. The Disney NFT was made using lenticular technology so that viewers can zoom in and see the details of the hand-printed artwork. They also have custom music and a special autograph on the back of the card.
Mickey Mouse and Friends were also minted on the VeVe app as blind boxes that opened to reveal a unique rarity, sold at a fixed price of 40 GEMS, which is $40 for each Disney NFT.
Marvel NFT collections
Before Disney released its official NFT collections, Marvel was the first sub-company under The Walt Disney Company that released its NFT collection on the VeVe app. Marvel Studios is closely involved with the NFT industry and has released many collections over the past year.
In 2021, VeVe Collectibles announced it would hold a Marvel month in August by releasing various NFTs from Marvel Comics.
The Spider-Man NFT collection was the first-ever Marvel NFT project launched on August 7, 2021, by VeVe Collectibles from the August special. This collection featured five 3D statues of Spiderman ranging from common to rare rarity traits.
Marvel Mightys
Marvel launched another NFT project called Marvel Mightys Series featuring Captain America, Spider-Man, Eternals, Captain Carter, and Fantastic Four NFTs which were widely discussed among various Marvel fans for its perfect visuals and artwork.
Recently, VeVe announced a brand-new Marvel Mightys Series: Deadpool NFT drop on 22 May 2022, 8 AM PT in blind box format. According to the official post, this series will feature 6 different NFTs with different rarity traits and classes ranging from common to ultra rare. Download the VeVe app and don’t miss out on this exclusive drop this coming Sunday!
Marvel Digital Comics
Following the launch of the two collections, Marvel launched Marvel Comics NFTs as well. These are readable digital collectibles of some of the exclusive Marvel comics that keep on adding up with time. The NFTs were scheduled to release on August 19, August 20, and August 21 for Marvel Comics #1, Journey Into Mystery #85, and Fantastic Four #1 respectively.
Each comic holds significance to Marvel’s history due to the legendary moments within the book. The Marvel Comics #1 is the first ever comic by Marvel, featuring the first appearance of Marvel characters android Human Torch and Namor the Sub-Mariner.
The Journey Into Mystery #85 is another Marvel legacy that featured the first appearance of Loki, Heimdall, and Asgard. Lastly, Fantastic Four #1 is a revolutionary comic by Stan Lee and Jack Kirby introducing the Fantastic four that marks the beginning of Marvel’s dominance in pop culture.
Marvel and VeVe don’t just stop here, they dropped various other digital collectibles featuring X-Men, The Avengers, The Guardians of The Galaxy, and Black Panther. Just recently, VeVe dropped a new Marvel Digital Comic NFTs, New Mutants #87, Invincible Iron Man #118, Amazing Spider-Man #194, Vengeance #1, in May 2022, with five cover rarities.
Doctor Strange: Eye of Agamotto
Doctor Strange fans didn’t miss out on the Marvel NFT drop on April 28, 2022, for the Eye of Agamotto, a powerful relic used by Stephen Strange to control the flow of time. The mystical item holds so much power that one must have it, so Marvel granted this wish by realizing its own NFT collection.
Eye of Agamotto features 3 main NFTs in premium digital format each with thousands of editions that are a perfect replica of the item you see in the movie. The Disney NFT went live globally on the VeVe app at a listing price of 70 GEMS in a blind box. Currently, the NFT is a rare item worth hundreds of dollars in the secondary market.
Marvel Studios: Thor
VeVe marketplace is ready to launch its fourth season series for Marvel Studios featuring superhero Thor, God of Thunder, son of Odin, Prince of Asgard with his mystical hammer and superhuman strength. Designed in a premium digital format, Thor Disney NFT captures the defining moments for the superhero.
Thor unleashed its lightning power on May 15, 2022, in a blind box at a fixed price of 50 GEMS that opened to reveal Thor — God of Thunder, Thor — The Worthy, Thor — Battle for Asgard, Thor — Animated, and Thor — Ultimate Animated. Each NFT has different editions and rarity traits ranging from common to ultra rare.
Download the VeVe app to experience the realistic visuals of the Thor NFT collection.
Pixar Pals
“I can’t stop Andy from growing up, but I wouldn’t miss it for the world.” We all grew up with Woody but Disney doesn’t want us to forget him yet. VeVe introduces Pixar Pals featuring iconic characters from the Pixar universe.
If you’re a fan of Pixar Animation Studios movies, this NFT collection is made just for you. Pixar Pals is a collection of 54,995 NFTs launched on March 13, 2022. Since its release, the collection has managed to earn around a total of 3.3 million dollars within days.
The Disney NFT collection includes characters like Woody from Toy Story, Lightning McQueen from Cars (2006), The House from Up movie, The Incredibles, and Monster, Inc., Wall-E, BRAVE, Ratatouille, and many more.
All characters have different rarity distributions, e.g. Woody is a “common” trait with 13,999 editions while Edna has 6,999 editions and falls under the “ultra rare” trait. People who have ultra rare NFTs hold a more valuable digital asset.
Since Pixar Pals were also sold through the VeVe app using the GoChain network, the NFTs were minted in Blind box with a flat price of 60 GEMS, which later increased to more than $350.
Disney Villains
We were all fans of Disney superheroes as a kid but later grew up to like its villains too. Disney introduces the Villains NFT collection featuring the most feared villains from Walt Disney Animation Studios.
The collection is designed with precise cunningness in a 3D emoji style digital art that can become perfect sinister treachery to include in a collector’s NFT collection. Series 1 features villains Urusala from Little Mermaid, Queen of Hearts from Alice in Wonderland, The Queen from Snow White and the Seven Dwarfs, and Jafar from Aladdin. Each NFT belongs to a class and has unique rarity traits that make them valuable in the market.
Launched on 23 April 2022 in a blind box, all editions of Disney Villains were completely sold as soon as the collection went live at a list price of 20 GEMS on the VeVe app. Disney fans were thrilled to own the sinister characters that once terrorized them in their dreams in the form of emoji-based NFTs.
Until now, only Series 1 has been released. Many speculate that Disney might drop another series within this collection, so make sure to download the VeVe app to keep up with the latest NFT drops.
Where to buy a Disney NFT?
Now that you know some of the best NFT collections by Disney, you might wonder, where do I buy a Disney NFT? The answer is quite simple. Download the VeVe app!
As mentioned above, Disney officially partnered with VeVe to release its digital collectibles, which means all the existing and upcoming Disney NFT drops will happen on the VeVe app only. You can easily download the app on your Apple or Android device.
Note: Beware of scammers and fake websites, Disney NFT is only available on the VeVe marketplace and nowhere else.
How to buy Disney NFTs on the VeVe app?
Buying Disney NFT on the VeVe app is quite simple. The app is user-friendly and within minutes you can surf through your favorite Disney collections or mint the newest NFT drops.
The best thing about VeVe is that, unlike other NFT marketplaces that require users to use other cryptocurrencies like ETH/WET to mint NFTs, VeVe has its own digital currency called GEM. You can buy 1 GEM for 1 USD.
After downloading the VeVe app, follow the below instructions to buy a Disney NFT.
How to purchase GEMS?
The first and foremost thing to do before you mint a Disney NFT is to buy GEMS. Here’s how to do it:
- Open the VeVe app
- Click on Profile at the bottom right of your device’s screen
- Select Wallet. If you’re a new user, you will need to purchase GEMS to buy a Disney NFT.
- Click on the Add more GEMS option and tap on the up arrow to increase the number of GEMS you want to have in your wallet. Usually, one Disney NFT costs 60 GEMS, so you will need to exchange $60 for 60 GEMS.
- Select Buy Now and connect your credit card. Once you have entered all the details and amounts added to the app, you will see a Transaction Successful window.
Note that, once you convert your money into GEMS, you cannot convert them back to a fiat currency; VeVe is currently working on it but hasn’t added such a feature as of now.
How to buy an NFT?
Once you have enough GEMS in your wallet, you are ready to mint a Disney NFT. Here’s how to do it:
- Open the VeVe app
- Click on Store at the bottom left of your screen
- You will see many Disney NFTs displayed on the page. All of them are mostly sold out, so you cannot mint any of the previous ones. If you open the VeVe app during the drop you can snag one easily.
- Go to Coming Soon and see all the upcoming Disney NFT drops. You can pick any of them and turn on alerts.
- As soon as VeVe drops NFT, you will receive a notification or you can view it by clicking on Latest Drop
- Tap on Buy to make the transaction from your wallet.
- Once the transaction is successful, you will receive the NFT blind box you minted.
- Click on Collection at the bottom beside the Store. Here you can open the blind box to reveal your Disney NFT.
The Disney NFTs are most likely to sell out within minutes of their drop, so we recommend that as soon as the countdown hits zero, click on buy now and purchase the blind box.
You can also subscribe for the latest updates from VeVe to be on time for the Disney NFT drop.
VeVe secondary market
Buyers can also mint Disney NFT on VeVe secondary market. Go to the Market at the bottom of your screen beside Profile. Here you will see various NFTs on sale. Note that these prices are most likely to be double of original price because of their worth.
Before making a purchase, you should also be aware of the secondary market fees. The app charges a 6% licensor fee in the secondary market for Disney sales and an existing VeVe 2.5% secondary market fee.
How much is Disney NFT worth?
Disney NFT is sold at a fixed price, mostly around 60 GEMS or less, except Walt Disney Golden Moments which was sold for 333 GEMS. VeVe sells all Disney NFTs at the same price in a blind box, which means only the lucky ones can pull an Ultra rare NFT after minting.
Since Disney is a well-known international brand with millions of fans, its NFT worth is also quite promising. According to various sources, every Disney NFT drop sells out within minutes of its release, and all the previously-owned NFTs have doubled from the original price in the secondary market, which has drawn many investors to spend thousands of dollars to buy Disney NFTs when they drop.
One of the recent examples is from an investor who spent around 6,000 GEMS to buy Disney NFTs from the drops and secondary market solely because they are a good investment.
Disney to expand its NFT endeavors
With Disney NFT collections dropping every month, the company is ready to expand its reach into the NFT industry. In February 2022, Disney posted job openings for a business development manager to “help lead Disney’s efforts in the NFT space.” Many news outlets believed that this job posting indicated Disney is very serious about taking over the digital collectible industry.
Although the company’s representatives haven’t commented anything about Disney’s future endeavors regarding the NFTs, the Burbank-based media house has hinted at creating a theme-park metaverse.
“Curiouser and curiouser!”: Is Disney creating a metaverse?
Disney World is ready to enter the virtual world with its very theme-park metaverse. Like how Alice entered Wonderland through the looking glass, the Disney world is creating its own Wonderland.
The visitors will enter a space “where physical and digital worlds converge, with wearables, smartphones, and digital access points immersing the guests in the metaverse experiences.” Tilak Mandadi, former head of digital and technology for Disney parks explains.
Through the looking-glass: the 3D simulator
According to Business Insider, Disney will introduce “headsetless Augmented Reality,” which means visitors will view 3D images and virtual effects in the physical Disney World through a device.
Recently, the US Patent Office report showed that it approved Disney’s proposal for a “virtual-world simulator” last December, indicating that the House of Mouse is in talks about switching from 2D to 3D world.
Disney aims to bring the “three-dimensional canvas,” a “next-gen storytelling” by personalizing the experience of every Disney world visitor through the latest technology. Furthermore, it will also launch a virtual theme park so those who haven’t visited Disney world can experience it digitally.
At the Q4 earnings conference last year, Disney’s current CEO, Bob Chapek said, “Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse.”
Metaverse might take time
Disney hasn’t officially announced any further developments on this project. According to LA Times, the Disney officials told the newspaper that they don’t plan on using the simulator anytime soon since Disney files many patents every year to explore various possibilities through emerging technology.
The company might be testing its waters with the 3D simulator before it officially launches it in public due to various reasons including the high cost and wearable limitations.
Currently, the 3D simulator is only available through headsets like Oculus, so if Disney does introduce a 3D simulator, the visitors will feel uncomfortable wearing headsets to experience it.
Nonetheless, seeing the increasing revenue worth of metaverse, Disney might consider launching this project sooner than expected.
Conclusion
Disney NFT is the best thing to happen in the world. Not only does it gather all the Disney fans on one platform but it is also an exhibit to remember the long history and heritage of a century-old media house.
Blockchain technology has opened doors for The Walt Disney Company to launch as many projects on the platform without worrying about the unauthorized use of its intellectual property.
As other NFT brands try to build their own Disney, Walt Disney is already a step ahead in revolutionizing the NFT world. Having some of the best-animated series IP, the media company will soon dominate the NFT industry completely.
For more updates on Disney NFT, download the VeVe app or follow @Disney on Twitter.
