Emi Kusano teams up with the popular Gucci house of luxury to release a collection of non-fungible tokens (NFTs) at auction house Christie’s. The collection, titled “Aria,” features a series of digital artworks inspired by the fashion house’s recent runway show of the same name.
Each NFT will be sold as a unique, one-of-a-kind item, with the highest bidder receiving the sole ownership rights to the artwork. The collaboration marks Gucci’s first foray into the world of NFTs, as the fashion industry continues to explore new ways to engage with digital art and technology.
With a focus on the interplay between autonomous systems and fashion, these digital artists create a fusion of disparate ecosystems by overlaying the industrial field of garment design and production onto the worlds of generative art and AI, which employ algorithms, modeling, and data to simulate human-like intelligence and artistic output,”
The auction description reads.
“Christie’s is so excited to present Future Frequencies, Explorations in Generative Art and Fashion in collaboration with Gucci,” says Sebastian Sanchez, Manager of Digital Art Sales at Christie’s.
Gucci sold its first NFT ever:
Gucci, an Italian luxury brand, is making its first foray into digital art with its inaugural NFT, demonstrating once more that the company is fully committed to the medium.
Gucci is giving its first NFT, a movie based on its most recent Aria collection, as part of a recently-launched Christie’s auction.
The NFT-specific auction, PROOF OF SOVEREIGNTY: A Curated NFT Sale by Lady PheOnix, includes a single piece from Gucci.
Alessandro Michele, the creative director of the company, and Floria Sigismondi, an accomplished photographer and director, are co-directing the NFT fashion video. The four-minute video clip incorporates Michele’s most recent catwalk show as part of the film’s expansion of Gucci’s Aria celebration.