Levvels Inc., an LA-based joint venture between HYBE AND Dunamu, to debut an NFT platform “Momentica” with a pre-registration for limited edition collectibles “TAKE™” but the Kpop fans aren’t too happy about it. Will the platform be successful?
Recently, HYBE, an entertainment company, announced a partnership with Dunamu to launch digital collectibles of artists under its label, including Kpop bands and American singers. Both companies launched Levvels Inc. which would focus on creating and selling these digital collectibles to the fans.
“K-pop fans across the globe are known for their sophisticated use of technology in their everyday communication within their fan communities,” said Ryan Jang, COO of Levvels. “Our aim is to always enhance the fan experience and we will continue to update and expand our services while always maintaining a user-friendly and intuitive user interface (UI).”
Now, Levvels Inc. has finally unveiled the first look of its upcoming NFT platform, Momentica, and collectibles.
What is Momentica?
Momentica is an NFT or digital collectibles platform where users can buy and trade digital cards stored on environment-friendly Levvels Blockchain, powered by Luniverse blockchain and developed by Lambda 256, a Dunamu subsidiary.
Although only sneak peeks of the platform have been revealed, “Momentica will develop into a digital playground platform where fans and artists can communicate in a whole new way,” Levvels COO Jang Sung-chan said.
Momentica is set to “diversify fandom experiences by introducing a series of entertainment factors.” So far, the platform has introduced a “photo card collection” and soon will launch decorations as well.
“We will also expand the service areas into not just art, but also entertainment, games and sports,” Sung-chan added.
Momentica drops pre-registration for TAKE™ NFTs
Momentica has officially opened the pre-registration for TAKE™ NFTs from Oct 5-18, 2022. The fans can win exclusive digital packs once they complete a Quiz Challenge of their favorite Kpop group and get a score of 80 or higher.
Momentica’s NFTs are exclusive moments captured and minted as digital collectibles that buyers can own and trade on the platform. The moments can be from concerts, music shows, and other entertainment sources that hold meaning to artists and fans.
Each member of the Kpop group under HYBE will have their own digital cards that their fans can have certified ownership of on a sustainable blockchain. The groups include SEVENTEEN, Fromis9, Tomorrow by Together, Enhypen, and LA SSERAFIM.
The TAKE™ digital collectibles are divided into 2 packs:
- Artists Pack: Three random packs that capture artist’s legendary moments, limited to the first 5M participants
- MOMENTICA Pack: a special pack to celebrate the launch for all participants
The fans need to answer the quiz questions, complete the registration process, and they will receive the TAKE™ packs on the day MOMENTICA launches officially in October 2022.
Kpop fans criticize HYBE over NFTs
Kpop fans have extreme views against NFTs, crypto, and blockchain technology. The reaction to MOMENTICA’s launch wasn’t taken well either and the platform is receiving quite a backlash. Here are some of the reactions to seeing the trailer:
The right-click save meme is still on:
Looks like fans want physical Photocards instead of digital cards:
Seeing the extreme views about NFTs, HYBE is in for a big challenge as to how it will convince Kpop fans to adopt digital collectibles because the budget and effort put into making the NFT platform will go to waste if the consumers don’t get what they want
The launch date for MOMENTICA will be released soon on the official MOMENTICA Channel.
