In a recent blog post on the company’s website, Meta announced Mark Zuckerberg’s plans on introducing Horizon Worlds Bonus Programs for creators in the U.S. Through these programs, the company will pay creators to use new tools and features for testing on Horizon Worlds.
With the surging popularity of virtual worlds and NFTs, Meta also transformed its business model to build a virtual world. The company recently launched new tools and features that will equip users and creators to unleash their creative potential on a virtual platform.
These tools will help creators do business and build digital assets on Meta’s long-term project called Horizon Worlds. The CEO of Meta, Mark Zuckerberg says “The ability to sell virtual items and access to things inside the worlds is a new part of [the] e-commerce equation overall.
Meta is starting this idea of selling virtual items by testing them before their launch in the Horizon. This means if someone wants to create digital accessories, they can create from the ‘Commerce tab’ and sell them through Horizon.
Horizon Worlds Bonus Programs
The blog post also detailed Meta has gathered a few creators from the U.S to test these tools. Meta plans on monetizing Horizon Worlds through this; therefore, they introduced the Horizon Worlds Bonus programs for creators.
The bonus programs will pay creators monthly based on their goal progress. So, in a way, the creators will be motivated to complete their goals on time to get paid. According to the blog post: “For now, in this limited test, creators will be rewarded for building worlds that attract the most time spent, but over time we may evolve these goals, for example, to encourage creators to adopt new tools or features we roll out.”
These bonus programs will compensate every creator who is participating for in-world purchases, creator bonuses, and other projects to promote Horizon Worlds in the community. “We’re starting rolling this out with just a handful of creators and we’ll see how it goes but I imagine that over time we’ll get to roll it out more and more,” says Mark.
Horizon Worlds is a virtual reality game that requires Oculus headsets to access the world. Currently, Horizon is only available for 18+ American and Canadian users.
Previously, Mark Zuckerberg set around $10 billion for Horizon Creators Funds. There is no source as to what amount he will invest in Horizon Worlds Bonus Program, but it will be huge; to bring in more and more creators and help them create a livelihood through Meta.
The Digital Craze of Virtual Worlds
Virtual worlds are the new digital craze that has gotten celebrities and the general public deeply invested. People are spending thousands of dollars to buy virtual real estate, art, buildings, and other items.
Horizon World is also part of the virtual world. Other than that, there are the Decentraland and The SandBox virtual worlds that have taken over the world by storm.
Since Horizon World is part of the Metaverse, a big project in the virtual world that will transform the digital economy and businesses, Meta plans on monetizing it. According to Citi Bank, the Metaverse economy is estimated to be around $8 trillion to $13 trillion.
Meta recognizes this potential and so it is pushing towards breaking into the metaverse market through creator monetization. According to Mark Zuckerberg, “Creator monetization is really important because you all need to support yourself and make a good living building these awesome experiences that people can have.”
Meta’s plan to kickstart the economy in the metaverse is a smart move to bring in more people to the virtual platform. It is different from YouTube, Instagram, and TikTok, and it will showcase the talent of content creators, giving space for new thought and innovation.
The Horizon Worlds Bonus Programs will make Meta’s dream of monetizing the virtual world a reality.