Melanie Martinez, a platinum recording artist, and songwriter debuted her first-ever NFT project called Cyberbaby Toy Shop in partnership with MakersPlace. The project is inspired by her passion for vintage stuffed animals she had as a child showcased through NFTs. Cyberbaby Toy Shop was launched on 25th January 2022.
We all had stuffed toys we were emotionally attached to as a kid then forgot about them as we grew up. Melanie Martinez takes you on a reminiscing journey of her childhood by featuring her stuffed animals as her NFT debut. The songwriter revisits her past through the soft toys to unleash empowerment and self-belief, a strong message that portrays her personality as a whole.
Since NFTs are everlasting and stored forever in digital ledger technology, they have a special role to play in an individual’s life. For Melanie, NFTs were the perfect way to cherish her memories attached to her stuffed toys by turning them into digital assets.
Cyberbaby Toy Shop NFT collection
Cyberbaby Toy Shop NFT is a collection of five stuffed animals designed in very old-fashioned vintage art to express their true meaning. Anyone who looks at it will suddenly think of it as someone’s precious old memory and Melanie was successful in portraying that feeling.
As Melanie says, “Vintage stuffed animals have been there for me for over ten years, carrying the energy of ghosts who once loved them. These fluffy handmade creatures were all created purely to invoke joy in people’s lives. I dedicate these animations to other like-minded, vintage toy nerds who share the same affinity!”
Cyberbaby Toy Shop features a “Stoner Swan,” a swan with a very melancholic yet futuristic artwork, the NFT has movements and sounds. At first glance, one might think it’s just a swan, but then the swan takes out a cigarette and lights it up, which basically represents Melanie now. There is only one edition of this NFT.
The second NFT from the collection, “Claustrophobic Teddy Bear”is a cute teddy bear crying in a box with a star on the front. The box closes in slowly and the bear looks scared, which surely reminds us of the everyday life struggles that make us scared and suffocate as if the walls are closing in on us. The “Narcissistic Duck”is a dive into a phase when we become too full of ourselves. The duck can be full of himself and often gaslight other animals but is full of love and affection. Both had 12 animated editions and Open Limited Editions Stills.
“Dairy Cow Mother” is an angel, a fairy godmother, who has come to save all stuffed animals from the miseries of life, surely it will take away the owner’s worries too. The Last NFT is “Emo Elephant” who is the perfect crying buddy. It is quite emotional and fills up his box from its tears all the time. It is a really cute stuffed elephant that makes you feel less sad. Both had 12 animated editions and Open Limited Editions Stills.
The inspiration for Cyberbaby Toy Shop
Since Melanie herself is a big fan of visual art, as seen in her music productions, this NFT project is a perfect embodiment of the artist’s creative mind and exceptional taste. Having a global fanbase with over 9.3 billion streams, the Cyberbaby Toy Shop aligns with her 2x platinum-certified and RIAA gold-certified debut music album called Cry baby.
Each song in the album expresses the insecurities and anxieties of the real world. Melanie also released 13 music videos from this album to portray her true message to the world.
The Cyberbaby Toy Shop characters are inspired by the album, so it is a perfect gift for all the Cry baby fans around the world.
Melanie partners with Aerial
As an environmentalist, Melanie Martinez made sure that her project gives no harm to the environment by carbon offset using Aerial, a sustainable platform that tracks and offsets carbon emissions to protect the environment and also to work towards the conservation of forestry through various projects approved by the American Carbon Registry. This satisfied the fans’ concerns regarding the blockchain-emitted carbon harming the climate.
Cyberbaby Toy Shop NFT drops
Cyberbaby Toy Shop NFT project went live for sales on January 27 2022 at 3:30 pm PST on the MakersPlace, an NFT marketplace dedicated to providing the best NFT brands from various celebrities and artists worldwide.
The new marketplace dropped Cyberbaby Toy Shop with 4 animated editions, 4 still open limited editions, an auction, and an open raffle. The Stoner Swan animated edition went for a 24-hour live auction and sold for $3,993. The Narcissistic Duck, Emo Elephant, Dairy Cow Mother, and Claustrophobic Teddy Bear’s first animated edition was reserved for Raffle winners and had a sale price of $2,000 for each NFT. For Stills, the NFTs were priced at $222 and were available to mint for 24 hours.
Each NFT holder received VIP access to Melanie Martinez’s virtual event at the Decentraland. Furthermore, the Cyberbaby Toy holder will also receive a pre-sale ticket benefit for her next tour, which is quite a big deal for her fans around the world.
Melanie’s Cyberbaby Toy Shop is a unique NFT project as it introduces a new way of promoting albums in pop culture. Although the pop artist hasn’t said much about the NFT project on her social media platform, her fans were thrilled to see a personalized collection that gave an insight into her childhood life and inspirations.
Like other artists, Melanie also showcases her creative mind through this NFT project. Since this was her first collection, fans can expect more NFTs coming from Melanie in the coming years.
Few editions from the collection are still on sale, so don’t miss out on the chance and buy your stuffed animal NFT today!
For more information on the Cyberbaby Toy Shop NFT project, visit makersplace.com/melaniemartinez/drops/cyberbaby-toy-shop/.