- National Geographic unveiled a special feature of the BAYC avatar cover to introduce NFTs to its readers.
- It newly debuted the NFT collection to celebrate its 135th anniversary
- NatGeo receives severe criticism from anti-crypto individuals online
National Geographic recently debuted its first-ever NFT collection featuring exclusive artwork and photographs on Jan 17. The Magazine tried to educate the public about the technology. However, it backfired, receiving severe criticism from the masses.
Compared to the optimistic views of the Web3 community, the public refuses to accept the non-fungible tokens and all the other things surrounding them.
National Geographic tried to test its waters by releasing a promotional post to explain NFTs with a Bored Ape Yacht Club NFT as a cover but that didn’t work out so well.
People instantly began furiously commenting to delete the post or that it’s all “bullshit.” Many insist that NFTs are a scam and the magazine seems to be reliving in 2020 when every traditional platform tried promoting these collectibles. The tweet is now deleted.
NatGeo’s debut collection “NatGM: Daybreak Around the World” featured NFTs minted by 16 different photographers including Kris Graves, Delphine Diallo, Cath Simard, Jimmy Chin, and many more.
With the public being so extreme, it’s highly likely that the only ones buying these collectibles are NFT collectors and enthusiasts.
The past year has caused much reputational damage to the blockchain industry. The phishing attack, hacking cases, and not to mention FTX collapse.
Will NatGeo still pursue developments in Web3 or is this going to be the last NFT project we will ever see from the magazine?