Nike Virtual Footwear Studio Started In The Metaverse. However, they bought the RTFKT brand that designs virtual sneakers and collectibles. In addition to this, the RTFKT brand recently collaborated with a Japanese pop artist to generate a collection of 3D avatars.
Nike has started their virtual Footwear studio in Metaverse. They also purchased the RTFKT brand, a creator for virtual sneakers and collectibles. They further said that they will spread their name in the digital world in the upcoming years.
Nike Virtual Footwear Studio In Metaverse:
Many brands are shifted to the Metaverse, the virtual world of avatars. Then, why does Nike, the Nike virtual footwear studio stays back?
So, on Monday, Nike announced that they started their virtual shoe studio in Metaverse. However, they bought the RTFKT brand that designs virtual sneakers and collectibles. In addition to this, the RTFKT brand recently collaborated with a Japanese pop artist to generate a collection of 3D avatars.
However, Nike has not exhibited the price of the NFT based studio that was discovered last year.
Words By Nike’s President And Ceo :
Nike’s CEO and president, John Donahoe, narrated that:
“We are acquiring a very talented team of creators with authentic and connected brands. Our plan is to invest in the RTFKT Brand, serve and grow their innovative and creative community, and extend Nike’s digital footprint and capabilities.”
RTFKT Short Details:
It is pronounced as an “artifact.” That has rapidly achieved a following in the NFT and sneakers world, created by three friends in 2020. While the covid-19 outbreak began to embed its root around the globe.
Along with it, recently, they collaborated with a Japanese pop star Takashi Murakami. The collaboration was focused on making its Clone X collection of 3D avatars. That focus is to use it in augmented reality settings and virtual reality.
Moreover, this Clone X collection was displayed this month at Harvey Nicholas stores in Hong Kong and London, a department store by British Luxury.
Mukarami collaborated with many famous brands like Louis Vuitton, the cover artwork for rapper Kanye West’s “Graduation” album.
Simultaneously, last month Nike launched Nikeland. Free 3-D space inside the Roblox Gaming platform. Moving back in 2019, it has also won a patent to tokenize ownership of shoes on the ethereum network.
Furthermore, this month, the competitor Adidas collaborated with NFT market players. The collaborating partners may include Bored Ape Yacht Club, Ralph Lauren, and Disney.
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