Puma, the well-known footwear conglomerate, has launched a groundbreaking 3D Web3 experience called Black Station. This immersive metaverse is designed to provide an unparalleled experience for Puma Pass non-fungible token (NFT) holders. While the experience is open to everyone, exclusive perks and benefits are available to those who possess RB tokens, which are airdropped to Puma Pass holders. With RB tokens, users can purchase digital “Rulebreaker” sneakers and claim two digital wearables.
Even if you don’t own RB tokens, there is still plenty to explore in Black Station. The metaverse features Unkai, a city in the clouds, and Unter, an exhilarating club, both filled with mysteries and collectibles. Holders of RB tokens have the opportunity to burn them on Black Station from June 13-20, granting access to various product drops in the metaverse.
Black Station has more exciting events and NFT drops planned for this year, with further developments scheduled for 2024. The experience will remain open until June 23. Although Puma considered exploring alternative chains, it ultimately decided to stay on the Ethereum blockchain. In addition to using ETH, users can also purchase digital collectibles using credit cards after connecting their wallets.
Back in February 2022, Puma demonstrated its interest in the crypto space by registering an Ethereum Name Service domain and changing its Twitter name to Puma.eth. The company has also invested in various NFT collections inspired by feline themes, such as Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox.