Snoop Dogg, the American rapper and actor, unveiled as the co-founder of “Shiller,” a Web3-based live streaming application. This is another Web3 collaboration with the prominent hip-hop musician.
“Shiller” is a live broadcasting app is designed to merge blockchain technology with live streaming content in real-time.
Along with techpreneur Sam Jones, Snoop Dogg has been recognized as a co-founder of this revolutionary application.
Snoop Dogg has initiated numerous partnerships
Over the past year, Snoop Dogg has initiated numerous partnerships within the Web3 space. The latest collaboration on the “Shiller” live-streaming app is just one of them.
Last year, Snoop Dogg collaborated with the Sandbox metaverse to introduce an NFT collection named “Snoop Avatars.” He also released a hip-hop single titled “A Hard Working Man,” with 50,000 NFTs drop.
The American Rapper has also collaborated with Yuga Labs, the creators of Bored Ape Yacht Club (BAYC), to perform on a virtually-transformed metaverse stage for MTV Video Music Awards 2022.
Furthermore, he also teamed up with the crypto casino Roobet. As per the statement by Roobet on March 1st, Snoop will serve as the company’s “Chief Ganjaroo Officer.”
Regarding Shiller, Web3 technology will play a significant role in the platform, enabling content creators to “token-gate” their streams and promote non-fungible tokens (NFTs) or other items from e-commerce websites.
Content creators on the platform can receive payment in cryptocurrencies such as Ether (ETH) or NFTs, which they can later convert into fiat currency.
While it was initially scheduled for release in January, the launch of Shiller has been postponed until April, as per the latest update provided by the platform on March 2nd.
Movement for creator economies
The release of Shiller is likely to be a part of the broader creator economy movement, which is increasingly leveraging Web3 technology to monetize content and skills.
The first iteration of the internet, commonly referred to as “Web1,” primarily allowed users to create static HTML pages and consume online content. The second iteration, “Web2,” brought about a shift towards user-to-user interactions, which a few social media giants like Facebook, Google, and YouTube largely dominated.
In contrast, the “Web3” movement seeks to eliminate intermediaries by providing creators full ownership of their content and its revenue.
Music NFTs are proving to be an effective tool for independent creators to monetize their work and cultivate a dedicated fanbase.
Decentralized messaging platforms are gradually emerging. Some are aiming to challenge the established social media giants. For instance, “Damus” positions itself as a potential “Twitter killer. Built on the decentralized network Nostr, it allows encrypted end-to-end private messaging to users.
Additionally, Damus features built-in Bitcoin payments on the Lightning Network.