Twisted Tea, the biggest hard iced tea brand in the United States, is entering the NFT space, becoming the first-ever tea brand to do so. On July 25, Twisted Tea, through an official press release, announced a partnership with Sesame3 to debut its NFT collection. The Twisted Tea x Sesame3 exclusive Can NFTs will include real-life benefits to the owners.
What’s more, one lucky winner will get their own back label on 100 million cans. The NFT collection will be available on Sesame3. Sesame3 is an emerging NFT platform that offers brands the opportunity to connect and interact with their fans. The Fame Collection is set to go live, starting on August 5.
“We’re excited to partner with Twisted Tea to be one of the pioneers of this new age of NFTs,” said Abhishek Gutgutia, CEO of Sesame3.
“Through our partnership, we’re introducing the next generation of NFTs infused with value and experiences that give fans new ways to interact with Twisted Tea, with accessibility and community as the focus.”
Twisted Tea Fame Collection offers exclusive Cans NFTs
Twisted Tea has always interacted with its fans by adding back labels almost every month by holding a submission contest. With NFTs, Twisted Tea is holding a contest as well. From July 25th, fans can submit their “most twisted summer picture” and one lucky winner will be selected to be featured on one million cans.
“For 15 years and counting, we’ve featured more than 750 fan photos on the back of every Twisted Tea bottle,” says Erica Taylor, brand director for Twisted Tea.
“And while we might not know a whole lot about NFTs, we do know our fans are sure to go wild for a chance to get their face on millions of Twisted Tea labels. Partnering with the NFT experts at Sesame3, we’re excited to celebrate our community in a totally new space,” she added.
The Twisted Tea NFT Drop is a new opportunity for Twisted fans to avail the contest and try out their luck. The fans simply have to submit their picture for the back label and tell the brand why they should select you as a winner.
Twisted Tea will announce a winner on August 3. After that, the owners can trade the NFTs in the secondary market, and the new owner can also get their picture featured on some back labels.
Twisted Tea x Sesame3 goes for sale on August 5!
Once the announcement is made, the one winner will activate NFTs, and the Fame Collection will officially launch via the Sesame3 platform on August 5. The NFT collection will be minted on the Solana blockchain to ensure it is environment-friendly and offers high scalability.
The NFT drop will begin with the first activation on August 5, then the second activation on November 1, and the last activation on February 1, 2023. Whoever mints NFT in November and February activation will also have their picture featured on cans.
The fans can mint the Twisted Tea Fame Collection with traditional payment methods without using crypto wallets.
Sesame3 is an emerging Web3 platform that offers fans the opportunity to connect, interact, and share moments with their favorite brands. Sesame3’s vision is to help brands and fans create an inclusive community via easy-to-activate NFTs with an immersive experience.
On the Sesame3 platform, no knowledge about cryptocurrency, blockchain, or wallets is required.
For more information on the Twisted Tea Fame Collection and contest, visit the official website or follow @TwistedTea on Twitter.