Warner Music Group, a renowned music label, is partnering with DressX to launch an exclusive fashion line for metaverse avatars, personally styled by artists that fans can own virtually. The company also invested in the digital platform for long-term goals.
WMG is fully ready to enter the Web3 space with its upcoming metaverse projects. Home to many artists such as Cardi B, KILLBOY, Charlie XCX, Madonna, Paramore, and more, the music company is bringing a metaverse experience for fans, giving them a chance to virtually connect with their favorites.
The new partnership with DressX will enable artists to design their own fashion line which will be turned into 3D, AR digital clothes and accessories. People can buy these exclusive items from the marketplace and rock them on their metaverse avatars on different social media websites such as Facebook, Snapchat, and Instagram.
“With its leadership in wearables and sustainability, DRESSX is exactly the type of partner we need sprinting alongside us as we build for the future,” said Oana Ruxandra, CDO at WMG.
“We are extremely proud to partner with Warner Music Group and their incredible artists to continue building and scaling the DRESSX meta-closet vision for the future,” said Daria Shapovalova and Natalia Modenova, co-founders of DRESSX.
DressX is a newly emerging platform that features an AR app where users can browse through more than 3,000 digital pieces. The firm has partnered with many tech giants such as Meta, Google, Adidas, Banter, Coca-Cola, etc.
WMG announced they are building a Metaverse music-themed Venue in The Sandbox where it will organize virtual concerts and live experiences for music fans.