Mattel, the brand behind Barbie, is now celebrating its 60+ years of success as a global doll brand by commemorating Barbie’s careers with Boss Beauties with new appearances never seen before.
This isn’t the first time Barbie dropped NFTs. Previously, Mattle released a collaborative project between Barbie x Balmain collection for adults with NFTs that were sold through an online auction.
Now, the doll brand is taking an independent step to launch its own NFTs officially. The collection will feature 1,500 artworks inspired by 250 careers that have existed since 1959.
Lisa McKnight, The Exec VP of Barbie & Dolls, shares that the brand is excited to partner with Boss Beauties “which celebrates our shared passion to champion the next generation of female leaders.”
“Barbie is the original girl empowerment brand. From CEO to chef to scientist, we’ve been reminding girls everywhere that they can be anything for the past six decades,” she said.
Both companies also shared they will be donating $250,000 from the NFT earnings to the 250 careers featured in the collection.
As of now, no release date has been announced for the upcoming Barbie x Boss Beauties collection.