The world-famous car manufacturer brand, Hyundai Motor Co. launched its second NFT collection featuring 5,000 collectibles called Ioniq 6. The automaker distributed the Ioniq 6 NFTs for free.
Each NFT will include exclusive perks such as VIP access to virtual events held on Planet Hyundai and Ioniq Digital Garage, special fashion-themed NFT drops, a special 'To the Moon’ badge, in-game coins, and gems at Hyundai Mobility Adventure (Roblox), and more.
Hyundai team shared that each Ioniq 6 NFT will be ranked based on its rarity trait distribution: Work, Socializing, Entertainment, Healing, Fun Driving, and Stress-Free Driving. The NFT holder will receive additional benefits based on the NFT rarity they own from the Ioniq 6.
“Hyundai Motor has continuously explored new methods to connect and involve our customers,” said Thomas Schemera, Executive VP at Hyundai. “The IONIQ 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling.”
Hyundai has already launched its first NFT collection called “Metamobility Universe,” which was a free NFT drop. It consisted of 30 limited-edition NFTs in collaboration with Meta Kongz.
Seeing the positive response from the NFT community, Hyundai is now taking a further step into the NFT world. This NFT collection is part of the IONIQ Citizenship, a utility package for holders of the IONIQ 6 NFT Collection.
Hyundai is planning to introduce NFT membership for its upcoming innovative electric car called IONIQ 6 EV.