advertises its NFT marketplace

with Soulja Boy’s soundtrack

LimeWire, a well-known file-sharing music site that went down due to piracy issues years ago is making a comeback but this time as a legally approved NFT music marketplace.

LimeWire was previously owned by Mark Gorton, a Wall Street trader, that went on a four-year legal battle against the Recording Industry Association of America (RIAA) but lost and eventually shut down.

Later in 2022, two entrepreneurs, Julian and Paul Zehetmayr bought LimeWire in hopes to relaunch it as a “mainstream-ready, digital collectibles marketplace for art and entertainment, initially focusing on music.”

Now, LimeWire is steadily making progress in the NFT space by starting an advertising campaign with the well-known American rapper and producer, Soulja Boy.

The NFT marketplace released a 60-second clip of his original track, Crank That (Soulja Boy) as a commercial ad on social media.

The video shows two kids downloading Crank That and dancing to it. Then, the video fast-forwards to them as adults reliving their childhood memory by discovering the new LimeWire’s NFT marketplace.

This is a new promotion strategy adopted by LimeWire to attract Soulja Boy’s fans and other fans to its NFT platform.

The NFT marketplace will offer music fans an opportunity to buy and own original songs released by artists around the world.

As of now, Brandy, Travis Barker, and Aitch have announced a partnership with LimeWire to release exclusive NFTs.