launches membership NFTs for Paris Fashion Week


Balmain, a French fashion house, partnered with MINTNFT to drop an exclusive membership-based NFT collection ‘The Balmain Thread’ on XRP Ledger during Paris Fashion Week.

Paris Fashion Week has officially begun as luxury brands from all over the world gather to showcase their unique creations. This event is one of the largest events in the fashion industry.

During the occasion, Balmain decided to do something new and innovative by introducing membership NFTs on the eco-friendly XRP Ledger, created by MINTNFT as a part of “The Club.”

MINTNFT is the official partner of Balmain that enables NFT holders to enjoy the benefits of joining the French house’s Web3 community, access to IRL & virtual events, rewards, voting, and much more.

The Balmain Thread is a Web3 project that offers a series of NFTs, access to upcoming Balmain moments, NFT drops, and surprise events held by Balmain, and only membership holders can access it.

“ goal has always been to ensure that this house’s designs are timeless and tied together by a unifying thread,” creative director Olivier Roustein explains who was involved with the project.

“The Balmain Thread builds upon distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged…and global Balmain Army,” said Balmain CMO Txampi Diz.

The NFT members of the first series were invited to attend the third edition of the Balmain Festival at PFW. The brand will expand its community to 10,000 fans and personalities soon.

On the occasion, MINTNFT has also introduced a mobile experience ‘The Moment’ where the attendees could mint NFTs of their favorite moments during the show on XRP Ledger.

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