Prada launches Timecapsule collection with gifted NFTs

Luxury Fashion brand, Prada is launching the 3rd series of its Timecapsule collection, launched in 2019.

The collection will feature shirts of upcycled materials from Prada’s archives with a gifted NFT featuring an exclusive invitation to Prada events, including the upcoming Prada Fashion Show in September. The third Timecapsule NFT collection drops on August 4, 2022.

Prada is taking a wider step into the NFT space by expanding its digital collectibles’ utility.

The Timecapsule collection limited-edition drops happen on a monthly basis of fashion pieces available for sale on Prada’s website for 24 hours only. Each product has a unique serial number and is delivered in a custom-made package to the buyers. The NFT technology added to this collection includes benefits online and IRL.

According to the official tweet, Prada is doing something different this time. With each Timecapsule product, the buyers will receive NFT that gives them access to exclusive events and experiences.

The NFT holders will receive a full Prada experience in Milan and an exclusive invitation to the Prada fashion show in September.

An experience that was only limited to superstars, brand ambassadors, and high-profile individuals is now given to anyone who buys the Timecapsule collection.

Prada will be releasing details to the NFT drop on its official discord,  PradaCrypted Discord.