Samsung introduces 

Samsung introduces 

‘SPACE TYCOON’

Samsung Electronics released Samsung Space Tycoon, a metaverse playground for Samsung product users on Roblox. The new project targets Gen Z to help familiarize them with the metaverse technology.

Users can use their Samsung products to create and play games on the metaverse platform called Roblox. The Space Tycoon features alien characters in space as avatars with ‘tycoon’ genre business simulation functionality cues.

said Jinsoo Kim, Executive VP at Samsung Electronics Corporate Design Center.

“Space Tycoon is designed to be a playground where many customers can experience unlimited possibilities of virtual spaces,”

“We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.”

Space Tycoon is mainly a virtual playground with a space station and a laboratory on Roblox. The alien characters can find products in the Mining Zone and make new products like virtual Samsung products in the Lab zone.

According to the official announcement, Space Tycoon gives users the freedom to be creative with designing products that can also turn into in-game items.

The brand announced it will add more features and 14 different languages to the virtual playground.

Samsung has been making efforts to introduce metaverse-related projects on its devices and products. It has made many investments and launched different platforms to introduce the latest technology to the users.