Starbucks is finally brewing the Web3 coffee experience with an NFT-centric web app, Starbucks Odyssey, in partnership with Polygon. Members can also buy a limited edition of stamps NFTs via the app.
Starbucks has been making efforts to expand into the Web3 space since the beginning of 2022, the previous CEO Howard Schultz expressed the company’s intention to introduce NFTs with unique benefits.
Starbucks Odyssey features many activities related to Starbucks, “Journeys” to earn rewards. A whitelist opened on Sep 12; once registered, the users can log in, play games, and complete challenges.
Each stamp NFT comes with a point based on its rarity. As users buy, trade, and sell NFTs on the marketplace, the points will increase, which will unlock exclusive benefits and rewards.
To ensure its operations are environment-friendly and scalable “that aligns with our sustainability aspirations and commitment,” Starbucks chose Polygon to launch its Web3 app.
“As a leading infrastructure provider…, Polygon provides the ideal launchpad for Starbucks’ entry into Web3,” Co-Founder of Polygon, Sandeep Nailwal said in a blog post.