It is fascinating to see multiple platforms endorsing trends and technologies to engage with their community. Since the NFTs are trending globally, many platforms are supporting the tech one way or the other.
This not only engages more community but also helps people to connect with what matters to them. Recently one of the social media giants (YouTube) indicated adding a possible NFT surprise on their platform to attract more creators.
YouTube CEO Addition
In a letter published on Tuesday on the company blog, YouTube CEO, Susan Wojcicki, expressed the platform’s plan for the year 2022. The platform has included one priority that caught the eye of many people. That priority is the possible addition of Non-fungible tokens or NFT features for the video creators on YouTube.
The idea is in the pipeline and has no final look to disclose to the audience. On top of this no additional details on the blog to speculate further plans for this addition.
However, YouTube CEO claimed that the YouTube team would utilize the developments in the Web3 framework considering it as an inspiration.
The Blog stated, “The past year in the world of crypto, nonfungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans.”
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This indicates their interest in modifying the platform using this same technology in the coming years to benefit both the community and the creators.
According to Wojcicki, the platform is looking forward to expanding its mediums for creators to earn from it. The current medium which is on the rise on the internet is to “capitalize on emerging technologies.”
Currently, Youtube is having around 10 mediums for creators to monetize their channels and the businesses linked with those channels. YouTube previously added two captivating features ads and YouTube Shorts, as mediums to monetize.
This sudden announcement can be a possibility in the future for the creators to earn through NFTs. The platform host one of the largest community of creators and has the second rank of the most visited site in the world.
Concluding Remarks
We can say that in the emergence of Metaverse and other Web3 initiatives by social media platforms like Meta and now Twitter allowing iOS users to have NFT-oriented profile pictures, YouTube is also getting in the queue to add NFTs as a highlight in 2022.
In the letter published on the blog, the CEO Wojcicki expressed her concerns for improving the live quality and experience for gaming creators as one of their upcoming priorities. This suggests that it might be possible for the gaming creators to be more open to yielding the capitalization of profit on YouTube’s new NFT addition. As NFT’s main use case was adopted by the video games initially before getting viral everywhere.
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