NFTStudio24 interviews Samuel Huber, the Founder and CEO of Landvault, who talks about Metaverse and how it is deepening the relationship of brands with their existing fans around the world.
The metaverse is rapidly growing as various brands and companies adopt it in their existing structures. However, unlike Web2, Web3 is quite different because it is built on an open-source ecosystem where everything is transparent and shared.
In other words, every single user holds value. Thus, a new set of challenges await in the space that experts are actively trying to solve with their unique projects, one of them being Landvault.
In this interview, Samuel shares his insights on building elements for the metaverse and how his company meets clients’ demands for its existing customer base.
Samuel’s Web3 journey
Samuel has been in the Web3 industry for four years which eventually led him to the Metaverse.
He founded his company, Landvault, to develop innovative technologies to help brands enter the gaming environment through a non-intrusive format. Initially, it was focused on the gaming world.
Seeing the growing opportunities and virtual design, Landvault, then, pivoted towards Web3 and metaverse, focused on bridging creators and builders with brands. The company now aims to empower individuals by connecting them with companies worldwide.
In a way, the developers can use their technologies to build, grow, and monetize the metaverse experiences.
Metaverse Builder as a career
The rising career opportunities surrounding metaverse builders and creators have motivated various people to pursue this path. Although there is no fixed pathway for these people, many are still working hard to establish their ground.
Landvault is an inclusive platform that currently has around 120 builders, each having a unique skill set. Samuel shares that Metaverse builders aren’t limited to just engineers, but also architects, artists, game developers, and more.
So, anyone can start building in the metaverse.
At Samuel’s company, the criteria for picking builders is based on their technical skills. Having most of his team working remotely, he looks for people who can be accountable and have the capability to meet the standards of big brands.
The Growing Metaverse and its challenges
According to Samuel, last year was quite exciting as many big brands were dropping into the Web3 space. But these companies were more focused on the short-term hype bandwagon.
“The mindset of brands entering the space has changed. Instead of chasing headlines or short-term praise in the press, they’re really approaching it strategically,” Samuel said. “So, the deals are taking longer to be done because they’re bigger.”
Landvault’s approach to educating brands
Samuel shares that his company focuses on telling brands about the value proposition of the metaverse. Since these virtual platforms are building a digital economy, it’s important to understand the worth of investing time and effort into them.
To better educate, he also founded Good Morning Web3. It’s a community of 30,000 members, including executives from well-known Web2 companies who wish to learn how their brands can enter the metaverse.
According to Samuel, his company usually focuses on brands that fully understand the technology. Landvault helps brands ready to jump in but don’t have a team of builders or experts.
With GMW3, people who don’t understand this technology or are curious can learn about blockchain, metaverse, and Web3.
Building experiences in Metaverse
Landvault has built different experiences on The Sandbox, Decentraland, and Roblox.
Some of the famous projects include:
- World of Women: Galaxy
- Decentraland Fashion Week
- Mastercard Pride Plaza
- Alien Boy: Alien Doogles
- and more
Since these metaverse platforms already have a fanbase, his team focuses on building interactive environments that bring the client’s customer base closer.
Web3 is widely known for prioritizing social hubs and communities. Landvault takes advantage of this aspect.
“The way we see metaverse isn’t going wide to reach millions of customers but it is to go deep and build deep relationships with existing fans but in a new immersive way.”
Channeling investors toward Web3
Last year, Web3 saw a massive shift in the investment sector. Samuel shares that the way investors wanted performance now is very different from what they wanted six months ago.
Before it was all about growth in annual cost because it was easy to raise more and more money. Now, investors look at profitability, efficiency, and make sure every dollar counts.
Samuel’s team also made changes in Landvault approach to the market to keep up with the investor mindset. “You should be looking at growing the company in a more efficient way,” he advises.
When talking about the bear market, he thinks it’s a good thing for investors to be careful with where they put their money, and also remove all the bad actors from the space.
Matera Protocol for metaverse
Landvault recently unveiled Matera Protocol built for the metaverse platforms. CEO Samuel shares that this protocol is equipped with bringing virtual experience on-chain.
Although metaverse is already on-chain, the actual experience lacks this aspect. If a company wants to hold a concert and bring artists, they find it hard to assign ownership to this experience.
Matera Protocol brings key information on-chain such as a registry of NFTs so owners can trade, rent, or sell it to companies.
“It’s a new way for owners to monetize their assets in the metaverse,” Samuel explains.
Partnership with Blockchain Game Alliance
According to Samuel, Blockchain Game Alliance has helped the company communicate better with its clients and partners.
With BGA, Landvault is promoting how metaverse can be utilized by brands and companies worldwide. His own educational project, Good Morning Web3 members are also deeply involved in this as well.
“We see Metaverse as a new social media channel. It’s a new way for brands and celebrities to reach an audience and tell the story differently.”
Moving Forward in Metaverse
The interview came to an end with CEO Samuel Huber sharing a hopeful message to aspiring individuals and companies that are looking for opportunities within the metaverse.
“I always tell my team that in Metaverse, and Web3 as a whole, we’re still early in the market. Sometimes we think that we have all the answers; we’ve done a lot of things last year that are working. But it doesn’t mean it is necessarily going to keep working. It’s a constant question of whether this is really a long-term project or if it is just riding on the hype.
As an industry, we try to find answers, instead of just going in the said direction, which is probably the best way to succeed. This is the mentality we have at Landvault and would be my advice.”
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