Blockchain emerged as a disruptive technology and now it’s restructuring industries, especially Gaming. The beautiful intersection of Blockchain and Video games is giving rise to innovative opportunities. It is redefining the way we think about digital assets within and beyond the gaming world. As the Blockchain Gaming Industry continues to expand, one cannot underestimate the significant role of strategic investors and business partnerships.
In this article, we will mainly talk about how strategic investments and business partnerships can help your business grow in the Blockchain Game industry. Further, we will also pinpoint how gaming facilitates the expansion of other businesses involved such as the financial sector.
Step By Step Guide To Incorporate 6 Strategies For Blockchain Game Business
Investors, business partnerships and community building pose significant roles when it comes to market blockchain games. In addition, understanding the needs and preferences of players, creators and facilitators is a mindful technique to promote your business. Your blockchain game can reach skies if you focus on how the ultimate user and investors can relate to your product.
Business partnerships are more than monetary benefits. Having all stakeholders involved for a unified goal worth more than dollars lying in your account. Hence, we have curated a few strategies that will help your blockchain game business grow in the market.
1: Community Engagement
You must understand blockchain can increase user engagement by initiating decentralized governance models. It is imperative to give players the same benefits as creators and investors through decentralized autonomous organizations (DAOs) and token-based voting systems. By doing so, the players can participate in decision-making processes related to game development, updates, and other community matters.
Enabling players to have control over their in-game purchases (NFTs) improves transparency and inclusivity. It makes players feel more involved and invested in the games they love. And what do you get in return? You guessed right, marketing of your business through word of mouth!
2: Strategic Business Partnerships
Blockchain game businesses demand strategic partnerships. These partnerships don’t always come in monetary value. Your presence among personalities, industry experts, events and conferences is an ongoing process that you must go through. Let’s discuss a few business partnerships strategies that will make your blockchain game presence notable in the market.
Collaboration With Gaming Influencers
Today, every industry or business looks for ways to collaborate with. Collaboration within the blockchain gaming industry will lead to success. By joining hands with other game developers, blockchain platforms, or even traditional gaming companies; developers can use shared resources, knowledge, and user bases. These collaborations can lead to the overall blockchain gaming ecosystem.
Are you also looking for potential investors or collaborators? The Blockchain Game Alliance is an impartial organization with over 500 members across the web3 gaming ecosystem, spanning games and publishers to infrastructure, tooling, and a range of products and services, supporting projects to advance and grow their projects whilst seamlessly integrating blockchain technology. Contact Blockchain Game Alliance to provide you avenues to meet with partners or investors.
Attend & Arrange Blockchain Gaming Conferences
In today’s world, every company is organizing events revolving around Web3, Blockchain, Crypto. To make your blockchain game business more prominent, attending relevant Blockchain Conferences to connect IRL proves invaluable when it comes to forging connections and collaborations. Arrange a sponsor for the particular game launch and promotion. This will provide you with an opportunity to connect with investors and potential business partners. Organizations like BGA can help you provide wider visibility and connection to some of the most dynamic teams in the web3 gaming ecosystem.
Launch Joint Marketing Campaigns
Two is better than one. Today, every event or business is collaborating and doing joint marketing campaigns. To increase the reach of your blockchain game, you can come together with another company for a joint marketing campaign. With live-streamed gameplay sessions, exclusive developer interviews, and interactive community challenges.Your aim must be to engage audiences and drive excitement within the blockchain gaming community.
Here are few techniques to help you craft successful brand collaboration:
- Align your game values with brand
- Create a balance between monetization and free access to some game features
- Innovative Concept
- Strong social media presence
- Post-collaboration feedback analysis
3: Create a Developer Ecosystem
You must have standard developer tools to create a developer ecosystem. Developer ecosystem is crucial in the Blockchain gaming industry. To create community engagement, one must establish online forums, events, and partnerships. The purpose to establish such events is to boost collaboration and invite more investors.
4: Investor Pitch
You must prepare a killer investor pitch for your blockchain game business to seek investment. It may sound cliche but presenting a pitch before your investor should be more than securing funds. Follow the below key points to curate pitch deck for your blockchain game investor:
- An Overview of your game
- Market opportunity
- Use cases to support your idea
- Monetary as well as community rewards – how will your business reciprocate the community besides monetary worth?
- Roadmap for upcoming years
Your pitch deck will work only if you have wider reach to investors. You can reach investors through attending conferences and events. You may also want to host a meetup for potential investors to show them your idea’s worth.
5: Media Presence
Your efforts to create a compelling blockchain game can go a long way if you have a strong media presence. Right choice of media strategy is crucial here. Your business needs a media partner that can give you exclusive coverage on every social media platform including LinkedIn, Twitter, Facebook, or Youtube. Online spaces, webinars, conferences, podcasts are few major marketing strategies that media partners must offer you.
6: Get Feedback from Industry Experts
It doesn’t matter what business or industry you are operating in. You can’t move ahead without seeking feedback. Feedback and iteration are the backbone of Blockchain gaming business. Every stakeholder’s feedback has value and must be acknowledged. Otherwise you can put your reputation and growth at stake.
Before launching a blockchain game, you can send the test version to industry experts or famous personalities. How will it help you?
- Expert feedback will help you improvise the launch version
- An association with famous personalities or brands will be a great marketing technique
- Post launch experts association with the product builds trust among business partners, users, and increases brand’s worth
Start-up Challenges In Blockchain Game Industry
Every startup business faces hurdles and challenges. You cannot fill your plate without paying for it. The blockchain game industry is about to reach its saturation point. Yet we see some constant problems for start-ups. From the industry point of view following are major challenges:
- Market access – hard to convince traditional gamers
- Scalability – Striking balance between game features and user familiarity
- Regulations – Compliance with ever changing regulations around blockchain
Nevertheless, the industry has faced several challenges and the list still goes on. However, if you are a startup struggling in Blockchain games industry, two names can help you:
- Blockchain Game Alliance, and
- Nft studio24 are your go to platforms.
Blockchain Game Alliance
Blockchain Game Alliance is a non-profit organization with over 500 company members. It serves as a platform to connect you with business partners, investors, like-minded individuals and platforms. To grow your business and overcome any challenges, you can join Blockchain Game Alliance and become part of a network of industry professionals moving the needle on the advancement of the web3 gaming industry. Here you can showcase your game on various platforms, including gaming conferences, speaking sessions, twitter spaces and podcasts,and more.
Moreover, BGA will help you connect with other like-minded projects, helping you to find solutions to all your challenges.
Let me introduce you to the talented Blockchain Game Alliance team.
Sebastien Borget | President of the BGA and Co-founder and CEO of The Sandbox, a unique virtual space where players can build, own, and monetize their gaming experiences using NFTs & SAND. SAND is the main utility token of the platform.
Sebastien became the President of the Blockchain Game Alliance in 2020 and has been named in the Top #100 most influential people in crypto by CoinTelegraph.
Sebastien studied Computer Science Engineering from Telecom SudParis. SudParis is France’s one of the leading graduate schools of engineering in Information and Communication Technology.
Flavien Defraire | BGA: Flavein is Director of Global Environment at Global Blockchain Alliance. He is responsible for initiating, coordinating and taking members onboard.
Melanie Dow | BGA: Melaine Dow is communications and content marketing specialist working at Blockchain Game Alliance.
Maude Perrin | BGA: Maude is the Events Manager organizing and coordinating events which enable the members to demo their products at the booth, leverage speaking opportunities and host side events in cities around the world.
You can further details about recent events such as NFT Paris, GDC San Francisco, and more here.
NFTStudio24: Elevating Your Brand’s Presence
NFTStudio24 is a decentralized digital media built on blockchain. To grow in the blockchain gaming business, you need a strong media presence. Through NFTStudio24, you can showcase your products, games, and team, and regularly engage with your community. To promote your business we can plan on how to send progress updates to people, achievements, podcasts, interviews and articles.
NFTStudio24 can help you create a strategic plan that caters to your needs. Our media services are remarkable and we have been successfully providing customized plans.
Taking the First Step
Let’s take the first step together. We welcome you to join the BGA and NFTStudio24 Podcast series, where we’ll explore your journey, your engagement, and your partnerships with various groups.
Upcoming Announcements:
- Shibuya Start Program: NFTStudio24 will launch support for startups in the blockchain gaming sector for international investors, supported by the Shibuya Start Program. Coming soon
- Start Pitch Contest supported by the Shibuya Government. Read more
