Although we’ve been in a bear market for several months now, it’s clear that crypto is here to stay, and the amount of competition in the space is constantly growing. More competition means it’s harder to get your project viewed by the eyes of your target market, regardless of how innovative it is. This trend has made marketing one of the most important aspects of any upcoming project or protocol, as even great innovation requires excellent marketing. Fortunately, one Web3 marketing agency, Lunar Strategy, has taken on that challenge.
Lunar Strategy is a full-scope crypto marketing agency helping take projects from the unknown to the mainstream with many different services. Their commitment to educating the crypto community and those wanting to break into the space are second to none. Their recent book release demonstrates that perfectly.
“Master Web3 Marketing to Build a Thriving Community & Business” is a complete how-to marketing guide to take your project, protocol, or personal brand to new heights in the Web3 world. The book, written by Tim Haldorsson and Shann Holmberg, the CEO and Head of operations of the leading Crypto and NFT marketing agency, explains the ins and outs of building a thriving community and successful business.
Above all, the book is a masterclass for Web3 marketers getting to grips with navigating an unproven space in uncertain times. However, the book delves deeper into the nuances of Web3 marketing with crucial insights into community and social media management, public relations, paid ads, influencer marketing, and much more. Below are a few highlighted chapters that show the diverse range of information available:
What is Web3 Marketing?
The book covers the history of online marketing, from Web1 to Web3, and their differences. In each iteration of marketing, only those willing to adapt and change will make it. The book also touches on the unique aspects of Web3 marketing and how marketers cannot simply rely on user data like in Web2, as users are more data-conscious and privacy concerned.
Public Relations in Web3
A deep dive into the importance of public relations, what it is, and all its different forms. From organic to paid media, Tim and Shann express the importance of great PR, how it has helped Lunar Strategy, and examples of various paid and organic PR strategies to boost the growth of your project.
In-House VS Agency Marketing
The comparison of in-house vs. agency marketing is an excellent addition to the book. While it can be very tempting to facilitate your marketing, and it does work for some, great agencies like Lunar are experts in We3 marketing and can provide unmatched service to their clients. Tim and Shann dive into the pros and cons of each, such as the costs associated with a Web3 marketing agency.
Building Your Web3 Community
Community is everything in the crypto space, so those that know how to build and maintain one are invaluable to their project. In one of the most in-depth chapters in the book, Tim and Shann touch on the likes of the best platforms for community building, the importance of education, events, and giving back. A great community can make or break a project, so knowing how to navigate your way through is invaluable.
These four chapters are only a couple of the different topics covered throughout the book. Other core topics include creating and implementing your Web3 marketing strategy, collaboration with other Web3 projects and ecosystems, and even an in-depth overview of social media analytics and what you should be looking for. Essentially, this book covers it all.
We are yet to see another comprehensive guide to the Web3 marketing world similar to that we have with Lunar Strategy’s recent release, so why wait? Get your copy of “Master Web3 Marketing for a Thriving Community and Business” on Amazon.