Do you have an NFT collection but getting no sales? A lot of creators struggle with how to promote and market their NFT collection and grab the attention of collectors — especially if they don’t have the revenue to spend on marketing. This comprehensive guide will mention 17 Free NFT marketing strategies that you can use to promote and market your NFT collection effectively.
At first, most people call NFTs ‘a craze that will pass soon but only those involved in the game understand the crazy revolution the NFT world has to offer. NFT provides significant development of art, culture, and the world, in general. It opened new avenues for artists around the world to come to the spotlight and share their creativity while achieving financial freedom. Similarly, NFT has become a great investment avenue for investors too.
You can start your NFT journey by learning how to create an NFT and the different ways you can earn from it. It’s worth noting that creating and selling an NFT are two different things. You can be a great artist and have unique artwork — but it’s not enough to sell your NFT especially if you are a new or a struggling artist.
But before you start promoting and marketing your NFTs, you should know that the number of artists selling NFTs is growing continuously — and it is becoming harder to get noticed and sell your NFT artwork each passing day. Having an NFT collection that tells a story and portrays the originality of the artist is a big contributing factor to achieving massive success.
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Let’s take a look at Bored Ape Yacht Club (BAYC), it isn’t just 10,000 images of different apes — actually, it represents a narrative and a vision. The story behind Apes is early crypto investors, wealthy beyond belief gathered at a yacht club with like-minded Apes.
BAYC provides a roadmap to its early investors and what exclusive benefit they are going to get back. It created an exclusive world that people could only join by buying their NFT.
Why Promote Your NFT Collection?
Artists who have achieved massive success in the NFT marketplace and made millions by using proper marketing strategies. One of the stand-out examples is ‘Beeple’ owned by Mike Winkelmann — he continuously promoted his Instagram account for years and, eventually, he was able to make 69 million dollars after getting enough eyes on his artwork.
Now ‘Beeple’ is the biggest influencer in the NFT industry. If your goal is to make money, follow trends, and attract more attention to your art — promoting your NFT collection effectively is the only way to go — who knows you may end up generating millions of eth/dollars for yourself — odds are hugely in your favor.
Here are three main reasons why you should promote your NFT collection:
- You attract eyes towards your collection and investors who are most likely to spend their means on NFTs.
- Promotion always pays off when your passion and creativity get recognition.
- You open multiple opportunities to collaborate with other artists in the future and mint some unique NFT artwork enriched with awesome storytelling.
All in all, you’ll not make big money until you become an authority as an NFT artist and attract enough eyes to your artwork.
Promoting and grabbing the attention of collectors requires additional knowledge and different techniques. Artists who have achieved massive success in the NFT marketplace and made millions use proper marketing strategies —That’s what makes it essential to promote your NFT collection.
WE ARE HERE TO PROMOTE NFT PROJECTS
17 Free Ways to Promote Your NFT Collection
NFT Marketing Strategies
There are plenty of ways to start promoting your NFT collection and get more people to close sales.
1. List Your NFT with NFTStudio24
NFT Studio24 provides free listings for NFT enthusiasts to market and promote their collectibles. It is a comprehensive advertising platform where the best NFT drops from various marketplaces are promoted in one place. We have a dedicated webpage for featured NFT drops. Our blog continuously attracts NFT enthusiasts by regularly providing them with comprehensive news and information related to the NFT world.
It just takes a few minutes to add your drop to the NFT Studio24 platform. All you need to do is to fill in the form with the main details. NFT Studio24 also lets you list upcoming NFTs as pre-launch drop and release dates.
After you decide to advertise with us, we will promote your NFT to our social media audience as well. We feature your drops with our raging fans on Instagram and Twitter so you can attract as many eyes to your artwork as possible.
2. Use the Power of Social Media
Social Media is a powerful tool to promote and market your NFT collection. It gives access to like-minded communities and attracts people who invest in NFTs regularly. You can showcase your NFT drop on the most popular social media platforms amongst the NFT community like Twitter, Instagram, Discord, & Medium. Start posting at least two weeks earlier than your release date using Key visuals and teasers.
Tell the story behind creating a specific NFT like what tool you used, how the idea originated in your mind, the main theme behind your collection, your setbacks, etc. You should also provide educational content explaining what NFT is and why someone should buy one? It will increase the reach of your content and convert more interested buyers.
Here‘s what you can do on social media:
- Join communities and share your artwork
- Organize Twitter space and have discussions around your NFT story
- Host a giveaway
- Collaborate with similar people for inspiration
- Assess your target audience and what motivates them
- Consistently create and publish high-quality content
If you don’t know how to get started promoting your NFT collection on social media, then contact us. We will help you with everything.
3. Create a Teaser & Post it Everywhere
Each digital artwork needs a teaser that shows what your NFT is about — but at the same time keeps the intrigue. A teaser is used to promote NFTS and give a hint to active viewers, followers, and almost everyone on the internet about your upcoming next NFT project. It builds up the hype, makes the audience wait anxiously, helps them stay tuned about the release and for more details, and gets more engagement.
A teaser can be a 30-second video or an animation that you can post on social media, display on marketplaces, and publish on multiple websites and blogs. Your fan following will surely feel the excitement after watching an appealing teaser.
4. Make a Support Group
You can create a support group of your friends, family, or NFT enthusiasts you meet on the internet. Share your artwork within communities and have discussions. This way you get to network and The NFT community is very supportive, and the chances to get more exposure to the audience increase with every Artist’s shout-out for your upcoming NFT drop as it creates enough Buzz & Hype required to reach the threshold.
5. Featured Drops on the MarketPlaces
Some marketplaces have a separate web page with featured drops that you can leverage to market and promote your NFT collection. These marketplaces create such pages regularly (per week, per month) and attract a huge audience through search engine optimization and paid ads on social media. You can discuss directly with a marketplace and get your NFT art featured.
6. Start a Thread on Reddit, Quora
Reddit and Quora are two of the most popular platforms where people look for answers. But it is a great platform to promote your NFT collection.
Usually, when you search for something on Google, Reddit and Quora threads pop up in relevant results. These threads are usually discussions between various individuals on a certain topic.
A lot of NFT fans and buyers use these sites to look for the best NFT collection to buy. To promote NFT on Reddit and Quora, your approach should be different on each platform.
How to promote NFT on Reddit
To promote on Reddit, you need to be a pro-Reddit user or Redditor. Since it’s a social news site, you will only become a relevant user once you are completely inside the community.
Reddit has its own “karma” points which prevent spam content on the platform. Therefore, your approach to Reddit should always be careful and calculated.
The best way to promote NFT is by establishing your profile on Reddit. Read subreddits and give upvotes; this can get you completely involved in the NFT-related subreddits and the online community.
Many Redditors recommend commenting your NFT on already existing subreddits. You can find some subreddits discussing the latest trends and upcoming NFT drops. As an NFT creator, you can use this opportunity to promote NFT.
You can make more accounts but make sure not to display any bot behavior as Reddit can easily detect it. For example, if you create a new subreddit, don’t use the accounts to promote NFT again and again as Reddit can recognize this behavior.
However, you can participate in different subreddits from your accounts. This strategy is quite effective and helps in bringing the target audience to your NFT collection.
A few tips to keep in mind
- Don’t Leave hyperlinks to your collection in subreddits
- Write a short personal review to make it look authentic and genuine.
- Robotic links are often identified as bot behavior and people might not even click on links.
How to promote NFT on Quora
Do you remember Yahoo Answers? Quora is the same as Yahoo Answers, but more advanced and professional. On Quora, users ask questions and other users answer them.
Quora maintains its quality by having verified users on the platform. Although it lets anyone promote their product, the Quora community itself only trusts those users who are completely involved in the website.
To promote NFT on Quora, you need to do extensive research on the NFT niche. See how the NFT community engages in discussions on the platform; adopt the same tone when interacting with the users.
Search for relevant keywords and make sure to write good and appealing answers to bring the audience to your profile.
Once you have established yourself on the platform, you can promote your NFT. Like Reddit, write short reviews of your collection to attract the users; instead of leaving links around.
When making threads to promote NFT on Reddit and Quora:
- Always be consistent. Don’t expect users to come flooding into your NFT collection the moment you start dropping links on the sites.
- Your patience is extremely important. It will take time and consistency to slowly grow the audience and eventually loyal buyers.
- Never leave hyperlinks in the middle of a discussion because that will leave a bad impression on people, and they might call you rude.
Just like how it takes an influencer to go from 10 subscribers to 1,000 and then eventually 1M, your platform will also increase with buyers in the same way.
If you are lucky, you might even go viral on the internet for your NFT collection. So, promote your NFT through Reddit and Quora.
SELL YOUR NFT WITH US
7. Feature in Newsletters
Collaborating with Weekly Newsletter is one of the oldest and yet most effective strategies. Most marketplaces, media blog sites, and other crypto or NFT related platforms like NFT Studio24 send newsletters to their subscribers via email. You can reach out to them and request a mention of your NFT project In their following weekly Newsletter. Most newsletter-based promotions are paid, but few are free also.
After adding your NFT drop on the NFT Studio24, you should participate in our community activities to increase your chances of getting noticed and featured in the press release and newsletter. You can also directly message us explaining why your NFT should be a part of our newsletter.
8. Have a Custom Website/Blog
You should create a custom website on platforms like WordPress, Shopify, and Wix about your NFT collection. Having a custom website gives you so much freedom and ways to promote your artwork. You can integrate a blog and do search engine optimization and content marketing to get traffic.
And, with the help of good content, you can convert that into buyers as well. You should also create a dedicated website about your NFT drops, and upcoming releases where interested visitors can go and check out your creativity.
Information articles targeting certain keywords help you attract traffic and you can educate the visitors on why they should buy your NFT artwork.
9. Become an NFT Collector
You can collect some emerging NFT projects’ artwork to show support as a part of the community and also make a profit by trading the artwork. By collecting and selling NFT, you will become an essential member of any community, and every comment or suggestion on threads or forums is also worthy. Because by then, the people of the NFT community trust and have a relationship with you.
I would also recommend you to check out the NFT Studio24 ranking system, so you get a clear idea before buying any NFT.
How can we help you collect NFT?
On our platform, you can find the best NFT pieces and a ranking system that help you decide which piece will be a good investment for your NFT collection.
10. Initiate Giveaways
Organizing a giveaway of NFT from your upcoming collection is a famous practice in the NFT community. Many NFT projects have announced luxurious to minimal merch giveaways to keep the audience engaged and active. So as per your budget and theme, decide what and how many giveaways you can do to the most engaged audience.
You can hold giveaways according to this scenario: anyone who wants a free giveaway has to follow your NFT project on Instagram/Twitter, tag a friend in comments, share the post containing your NFT artwork on Instagram Stories, or retweet, etc.
You can attract more buyers by gladdening your followers, and getting discovered by more people.
11. Collaborate with Others
As an NFT art creator, you can team up with musicians, fashion brands, animation studios, and other NFT artists to release NFT collections. There are two main reasons why collaborating with others will help:
- Enhance each other’s artwork with the aid of other creators and artists.
- Expand and reach each other’s fanbase and audiences.
Monetization is not usually the main purpose when collaborating with others getting recognition is the main goal. Monetization usually comes in the later stage of marketing strategy when you have a larger audience to share you with — after collaborating with other artists. You should be careful when picking your artist or brand for collaboration — it’s great to reach those brands which align with your NFT project story.
12. Join Relevant Groups on Discord & Telegram
You can find various chats on Telegram and Discord where NFT creators and enthusiasts get acquainted, communicate, and share their NFT artwork. Most creators start a group/chat when they announce an NFT project.
You should join these groups and take an active part in discussions — just don’t spam the chat by continuously mentioning irrelevant links or even giving links to your NFT collection every 10 minutes. This way you can do some professional networking.
After your own NFT project’s release, you can make a dedicated discord group to keep the audience updated for giveaways, announcements, and giveaways.
13. Start doing Pre-Minting Promotions
One of the best ways to get people to take interest in your NFT project is to start pre-minting promotions. You should start promoting your NFT project one or two months before the actual release — it’s the best way to attract and form a dedicated community.
14. Influencer Marketing
The influencer market is defined as one of the most impactful marketing strategies if you select the right influencer. When it comes to awareness, nothing works better than promoting your NFT artwork with influencers who already have a huge interactive audience.
Doing influencer marketing also gives social proof to your NFT artwork. Most influencers have loyal communities and fan bases — they recommend your NFT collection will add a huge boost to your success and sales.
When sorting out influencers to collaborate with, don’t use their follower numbers as criteria. The criteria should be how much their audience engages with their content and what methods they use to do promotions. Some Facebook/Instagram pages have huge followings — collaborating with them can also be a great resource to reach new audiences.
- Why You Should Promote NFT Collection With Influencers
Are you a new NFT artist or illustrator looking for ways to promote your NFTs? We completely understand the newbie struggle to survive the competitive NFT world, especially now, when NFTs are becoming more and more valuable with passing time.
Well, we have a practical strategy to promote your NFTs online that will work wonders, i.e., with influencers!
When NFT was first launched, the world dismissed the hype about it by calling it a waste of money. Today, NFTs are the most valuable digital assets worldwide, especially in the blockchain industry.
If you are someone looking for a breakthrough in the art world, the NFT marketplace can be a good start. Just like how artists debut their masterpieces in an art gallery, the NFT artists or digital illustrators debut their artwork on the NFT marketplace like OpenSea.
Through the blockchain industry, the artists achieve their career dream and are free from the shackles of third-party companies.
Creating NFTs and promoting NFTs are two different things. You can be the greatest artist on the planet and still not manage to sell art if you don’t promote it. Millions of NFT collections worldwide drop now and then, but how does one stand out from those collections? The answer is to apply marketing strategies to promote NFT online and bring the target audience to your collection.
- Influencer marketing
Influencers are the latest trend in the marketing world to attract the target audience for effective sales. Many NFT artists use this strategy to reach on top of the marketplace. Some artists build their own social media brands on Instagram, Twitter, Facebook, or YouTube by sharing their art pieces and collections regularly. Although this approach is quite effective to enter the NFT world, there is an easier way to promote your NFT collection with influencers.
- Why NFT influencers?
Like how various beauty brands sponsor influencers with thousands of followers to promote their products, you as an artist can also partner with NFT influencers to promote your NFT art collection.
NFT is all about hype, and NFT influencers are pros in creating the hype and setting new trends. Most influencers aren’t really looking for monetary compensation, they just want to be the first ones to recommend trendy NFTs to become an authentic source for NFT fans, while others work with NFT artists to build their careers.
Many NFT projects involve the active participation of NFT influencers. They work together to build each of their platforms through effective strategies. In simple terms, it is a smart way of giving and taking.
- How do you pick the right NFT influencers?
Here are some of the tips to pick the right NFT influencers:
- Pick the right platform
NFT influencers are mostly found on YouTube and Twitter. So, when you look for a potential influencer, search on these two platforms only. NFT fans usually visit only these sites to watch or see NFT content.
- Work with relevant ones
In the NFT world, the influencers also belong to one of the many blockchains. So, it is important to work with those relevant to your NFT platform. For example, if you’re working on a Cardano-based NFT project, then look for NFT influencers whose content is usually related to Cardano.
- Share a roadmap
Once you pick an NFT influencer and are ready to work, share a roadmap with them. Influencer marketing is all about conveying the right message or concept story about your NFT collections through the influencer. A proper roadmap can also attract the target audience quickly.
Now you are ready to debut and sell your NFT collections on demand!
- Top 5 NFT influencers
With the growing craze of digital art and NFTs, many people have become professional NFT influencers. From artists and musicians to TV celebrities, NFT influencers are the latest trend in the marketing world of NFT art.
NFT Studio24 has picked the top 5 NFT influencers on various social media platforms who promote NFT projects:
- Tony JRNY
- Keith “NFT kid” Berry
- Meet Dave
Farokh is solely an NFT influencer and NFT art collector. He doesn’t create his own NFT collections; instead, he promotes other artists and NFTs through his platform. Farokh has his own podcast show called Rug Radio, where he gives NFT and crypto-related advice for investment to listeners.
@farokh has around 236.1K followers on Twitter. He might be a good choice to promote your NFT collection on the internet.
@ohhshiny began his career by working with NFT influencers to develop DIGITAL. The company, DIGITAL, now works with NFT creators to promote NFT art through various strategies. Many new creators rose to fame through @ohhshiny.
With more than 142k Twitter followers, @ohhshiny is playing a big role in the evolution of the NFT industry. They always welcome a new NFT creator in their community.
Tony JRNY or @JRNYcrypto on Twitter is mainly a YouTuber for crypto and NFT investment advice to viewers. He promotes valuable NFT art to viewers through his creative YouTube videos.
Keith “NFT kid” Berry or @kokid951 is a Twitter NFT influencer with 107.9k followers. He is an NFT collector and promotes NFT projects through his platform. He has a very engaged community, making him an authentic source for NFT artwork recommendations and value predictions.
Meet Dave or (@meet_daveYT) is more than just an influencer, he is a content creator and guides new NFT artists and creators to approach the NFT or crypto world. Watch his videos on YouTube for effective tips to grow your community and make a name in the NFT marketplace. He is a small influencer compared to the others mentioned above.
To conclude, promoting NFTs online with influencers is an effective way to build your brand in the NFT marketplace.
Whether you want to enter the vast world of metaverse or simply promote on the OpenSea, working with influencers can make your NFT collection a huge success!
15. Promotional Article/Guest Post/Press Release
Educating others about something gives you authority and helps you sell to them later. Promotional articles and guest posts work the same way. You write a content piece filled with useful information about a topic you think your potential audience cares about, submit it to a blog/website and provide a link to your NFT artwork.
Make sure this site is relevant to your niche that also has the same interest. Content helps educate your audience and links those readers to your NFT collection and helps you sell.
You can promote your articles or guest posts on other blogs/media websites like NFTStudio24 and as your article or post gets published on their platform — you get access to that platform’s audience and traffic. This is the perfect way to reach out to a maximum audience within a minimum time.
16. Building a Community
Creating a community that can support your idea is an effective method to promote and market your NFT collection. You can build this community on various platforms such as Twitter, Facebook, Reddit, Telegram, and Discord. Initially, artists are a bit hesitant with their idea and clueless about the direction of artwork sometimes, or too many ideas confuse them.
You can simply take a head start by sharing your own experiences, dividing them into 3 to 5 minutes of videos sharing how to become a digital artist, and launching your own NFT project.
Every Artist is known for a signature artwork or signature style of teaching the artwork and how they perceive various artworks. Through building community, you can enhance brand trust by education and continuously responding to queries from the community. Helping and educating others will make you an authority and attract serious NFT investors.
17. AMA Sessions (Ask me Anything Sessions)
AMA sessions are a great tool to introduce your NFT collection to the audience and guide them in understanding the idea behind your artwork. You can arrange these sessions with artists who already have influence and recognition in the NFT industry.
Most accomplished artists help new and emerging artists and introduce them to their audience. Telegram and Discord are great platforms to organize these sessions. You can make these sessions more interesting by introducing free giveaways and rewards for the audience.
Frequently Asked Questions
Here are some queries that we usually encounter from our readers. If you have any further questions you can contact us and we will be glad to help you out.
Q1: Is It Possible for me To Generate $20 to $30 Million by Selling my NFT Collection?
Answer: It is more likely to happen in reality with pre-plan marketing and promotional strategies, like recently many projects, have achieved insane success just because of a few factors:
- Having enough support from dedicated community members.
- Paid shout-outs from 3 to 4 well-known artists with frequent intervals before release.
- Invite famous artists as guests for their NFT drop event.
- Making a charitable DAO organization to support underprivileged artists.
- Frequent giveaways to reward supportive fans and collectors.
- Create a sense of mystery along with a discord group to keep your community members actively engaged.
- Exclusive offers and privileges for your members and collectors to make them feel valued in the community.
Q2: Are Free Promotional Methods As Effective As the Paid Ones?
Answer: Well, one can’t be sure whether paid marketing has proven to be effective as compared to free marketing, or not. However, free marketing requires skills, time, talent, and active engagement, whereas paid marketing makes your work easier and faster.
But free promotions are recommended if you start to create teasers and hype 3 to 4 months earlier than the NFT launch as it will attract organic audiences.
You go for free promotions as it allows you to explore yourself as an artist, how well you connect and communicate with your followers and fellow artists, and much more.
Q3: How do Promotional Strategies Help Me As an NFT Artist?
Answer: Promoting your NFT collection can empower you as an NFT artist in these multiple ways.
- Scaling your NFT project: You will notice a significant increase in the floor value just after minting your NFT artworks.
- Ranking your NFT: Within a few weeks, your NFT collection will rank at a much faster pace.
- Sponsorship opportunities: As a new NFT project you are going to receive collaborative sponsor proposals from fashion brands and artists if you stand out amongst the newly released NFT.
Q4: Is the NFT community supportive?
Answer: Yes, because the NFT community knows we are at a growing stage, and the only way of success is to support each other.