Legendary Portuguese footballer, Cristiano Ronaldo signs a multi-year agreement with Binance to release a series of NFT collections on Binance NFT. The partnership aims to introduce NFTs and bring football fans to the Web3 world. The first NFT collection is set to go live this year.
NFTs or non-fungible tokens have become a popular discussion among sports fans. Many sports clubs and franchises are partnering with NFT platforms to launch their own digital collectibles featuring their signature players for fans to collect.
The most prominent example is NBA Top Shot, a platform for basketball fans to own digital collectibles of their favorite moments of NBA and WNBA plays and players. Based on data collected, NBA Top Shot surpassed $1B in all-time sales as of May 2022.
Now, Binance is making an effort to bring football fans into the Web3 world through an exclusive partnership.
Binance signs exclusive partnership with Christiano Ronaldo
On 23 June, Binance officially announced a partnership with Christiano Ronaldo on Twitter. The video featured a recorded message from Ronaldo expressing his excitement for the partnership with Binance NFT.
Widely known for his record-breaking achievements as a footballer, Ronaldo hasn’t been much involved with the Web3 world. However, this announcement showed that he is ready to join the digital world and bring his fans along with him.
“I’m delighted to announce my partnership with Binance,” Ronaldo says in the video with a big smile on his face.
In the official statement, Binance elaborated that the partnership is a multi-year NFT agreement that aims to bring football fans, specifically Ronaldo’s to the Web3 world. Having over 459M Instagram followers, Ronaldo holds a great influence to attract fans to the digital world, and Binance seems to be aiming for that.
Since last year, Binance has been making efforts to bring more people into its platform by partnering with various brands and famous figures around the world. Although Binance began as a crypto exchange, now it has built a proper ecosystem with various platforms operating that contribute to its coin’s stability in the market.
Binance recently partnered with Mavatrix to launch its first-ever reward-based NFT project and also brought many unique crypto native tokens to give users more options in terms of trading and buying in the Web3 world.
This partnership with Ronaldo will surely benefit Binance in the long run.
Ronaldo to release a series of NFT collections
In the official statement, Binance also announced Ronaldo will release an exclusive series of NFT collections as an exclusive partnership with Binance NFT.
Although the exchange didn’t release any visual teaser for it, it did announce that the first collection will debut by this year and will feature designs created in collaboration with Ronaldo. The fans will get a chance to own an iconic collectible of sports history and join the CR7’s Web3 community.
“Together, we will change the NFT game and take football to the next level! And this is just the beginning,” He said in the official video message.
Having the biggest fandom in the world, in another interview, Ronaldo expressed, “My relationship with the fans is very important to me. So the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
Zhao Changpeng, the CEO of Binance, also expressed his excitement about the partnership. He has been quite a fan of Ronaldo. On his official Twitter, he often praised him for his reputation as an influential figure for fans “through his authenticity, talent and charity work.” He also expressed his delight in bringing the football player to the NFT space.
All in all, Binance is motivated to become a platform that can connect Ronaldo with his fans. The NFT collection will be exclusively available on Binance NFT for football fans to mint.
The sports industry is becoming more and more involved with crypto companies. Many believe that the crypto winter has motivated the companies to find alternatives in hopes to push the prices up.
In other words, the companies are now trying to make crypto/NFT mainstream through partnerships with celebrities and sports players who have the ability to bring their fans into the Web3 world.
Since Christiano Ronaldo has a massive fandom from all over the world, his partnership with Binance might directly influence BNB coin’s prices in the crypto market, which might be good news for investors and traders. Many experts believe it could start the next bullrun for Binance.