Starbucks Odyssey, a Web3 loyalty program, is finally rolling out its first BETA testers in the US. This program is an extension to its existing Starbucks Rewards, which can be redeemed to earn coffee-themed NFTs and IRL experiences. Starbucks Odyssey market on Nifty Gateway coming soon in 2023.
The holiday season is in and Starbucks is booming in festivity as it launched the Web3 program for its customers. It’s a community built on Polygon blockchain and technology but instead of calling it NFTs, the company refers to it as “Journeys.”
Journeys stamps dive deep into Starbucks’ history of coffee and its drinks over the years. These include activities like solving a quiz, watching videos, reading content, and even visiting the cafe to buy newly launched drinks. The most loyal customers can redeem Journeys stamps aka NFTs to get free drinks or enjoy more benefits.
Starbucks has opened up a new way of utilizing NFTs without having to mention the word “NFT” to customers. Usually, when people hear about digital collectibles, they have quite extreme views, which eventually prevents the success of the Web3 project.
Instead, the company has linked this new technology with its existing program. The Odyssey members can simply scan their rewards and earn points in the Web3 community, which is simpler and more user-friendly for Web2 users.
If you live in the US and are a fan of Starbucks, this is a great opportunity to redeem NFT rewards and benefits through Odyssey. Simply download the Starbucks Rewards and you’re ready to own an original coffee collectible!
