Many celebrities have released their NFT collection that sold out within minutes of release so why didn’t Brown’s Breezyverse NFTs get the same hype?
Either the superstar hasn’t put much effort into marketing his NFT collection to his fans or the high price, which fans have been complaining about for a while, is the reason for the low floor price.
When asked about this, the Breezyverse team shared that they knew the NFTs won’t sell out quickly because fans are still reluctant with trying out the new innovative technology.
“The Chris Brown audience was focused as an introduction to a long-term fan club community project that uses digital space to track ownership,” the team explained.
Breezyverse is a collection of 10,000 NFTs of Chris Brown himself with 3D futuristic effects and other different traits.
Over the past few months, celebrities are joining the NFT bandwagon. Some have bought an exquisite collection of already released NFTs, while others are launching their own NFTs in partnership with Web3 companies.
Compared to his songs that have almost a million views in every single one, NFTs doesn’t seem to have impressed his fans.
The reason behind Chris Brown’s NFT collection failure is the unrealistic listing price for each NFT, i.e, 0.35 ETH or $440 for one NFT.
We all know how celebrity-endorsed products tend to be high-priced than the usual ones, Breezyverse team thought the same approach would apply to NFTs too.
Will Chris Brown’s NFT collection sell any better? With the current prices, it is highly unlikely unless the team reconsiders lowering the listing price for each NFT.