Imaginary Ones NFT, a Singapore-based NFT project, is launching interactive digital content for kids, Imaginary Junior. The team released an official press release stating that they plan on expanding their brand to cater to the children’s market.
NFTs were initially launched as a mature technology meant for young adults and adults, but now many teenagers are showing more interest in the colorful NFT artworks than adults. Additionally, the kids also seem to love these interactive digital works, which has motivated many brands to expand NFT reach to make it kids-friendly.
As technological advancements bring new innovation, it is important to familiarize and
educate young children about it. Today’s generation of kids is already familiar with AR filters and avatars through Snapchat, Talking Tom, and other apps.
With the development of Web3, it is essential for kids to know what it is all about so that when they grow up, they can also contribute to the industry.
Imaginary Ones wants to spread positivity
Unlike other NFT projects like Baby Shark, Mr. Bean, or other cartoons that are dropping digital collectibles for kids, Imaginary Ones is doing something meaningful for the kids.
Following its mission of spreading positivity, love, and creativity through art and technology, the Imaginary Ones’ team announced they will be introducing a new interactive content solely made for kids.
The artwork of Imaginary Ones is essentially very vibrant, colorful bubbles or balls avatars styled in trendy clothes and accessories. This is one of the best-selling projects around the world on the Ethereum blockchain.
Now Imaginary Ones is expanding towards kids to bring them into the Web3 space but in a lot more colorful, informative, and interactive way.
Imaginary Ones launches Imaginary Junior
Imaginary Junior will be the kids’ version of Imaginary Ones. According to the official press release, Imaginary Junior will have its own YouTube and TikTok.
Last week, Imaginary Ones released a nursery rhyme ‘Wheels on the Bus’ which became a big hit on the internet.
After that, the Imaginary Ones released a statement saying that they will be expanding further. The co-founder of Imaginary Ones, Clement Chia said,
“Imaginary Ones was born from a single spark of inspiration to spread love and positivity and we hope to inculcate these shared values with every child through the use of creative and engaging content.”
Imaginary Junior will feature six characters, each having a unique personality and specially designed to help kids adopt positive values and habits through interactive learning.
Clement shared that he aims to expand Imaginary Ones as a brand beyond Web3. This means instead of just selling NFTs, the team will experiment with different creative industries to establish a proper brand.
Just like Disney is a brand for kids, Imaginary Junior will also become a favorite brand for kids that promotes positivity and love.
Clement also shared that the sales revenue generated from this expansion, 90% of it will be re-invested back into the business for long-term growth. All in all, Imaginary Ones aims to become a global brand IRL and on Web3.
“We have been heartened by the love and support that everyone has shown to Imaginary Ones so far, and will continue to do our best to fulfill our vision for the brand,” Clement said.
For more information on Imaginary Ones visit the official website or follow Imaginary_Ones on Twitter for the latest updates on Imaginary Junior.