The Australian Open Swings into the Metaverse, Decentraland. This is not the first rodeo of the Metaverse, Decentraland. in the virtual world. Earlier this event the Australian Open did a 14 days long sports event, Summer Smash. And Australian open swings are continuing into the virtual world, Decentraland.
A virtual recreation of Melbourne park along with the Road Laver Arena, and Grand Slam Park. Opening for the hosting of the Australian Open Tournament.
Tennis Australia teamed up with the Metaverse, Decentraland. The partnering program aimed to host Australia Open(AO), which will be the first official tennis grand slam in the metaverse.
A virtual recreational of key areas in Melbourne park, along with Rod Laver Arena, and Grand Slam Park will remain open for the Australian Open tournament. This tournament will start on Jan. 17 and will stay continue for a fortnight.
Additionally, the virtual visitors will get entertained by the exclusive content. This unique content will cover the behind-the-scenes footage by 300 cameras fitted in Melbourne Park. And including players’ entry area and the practice village.
Also, live streaming footage and AO radio will also present archival footage from previous tennis matches since the 70’. Besides it, virtual meetups with popular tennis players like mark Philippoussis are still to be approved.
Opinion Of Project Manager:
Ridley Plummer is the project head of Tennis Australia NFT & Metaverse. He said in a virtual welcome address on the Decentraland. That he expectations for the Australian Open to become the world’s most accessible, and most inclusive sports and tennis tournament.
Furthermore, he added that “ With the hard challenges the tennis fans are undergoing to reach Melbourne. Plummer said we are gearing up our inauguration into the metaverse, Decentraland,”
“Taking the AO into the Metaverse is an important step to provide truly global access to our great event.”
Well, his words directing towards the current covid situation where it is hard for fans to reach the Australian Open tournament. Previously in 2021, the grand tennis tournament AO had suffered a crisis due to covid, as a very less ratio of the real-world audience was noticed in 2021 at the Australian Open tournament
“The Metaverse is not going anywhere, and as a company, we’re invested in continuing to grow our online presence and push the boundaries of innovation.”
However, the head manager, Plummer said that AO will carry on its unity with the Decentraland in the future. Also, He further added that Australian tennis is focused on exploring the possibility of a year-round property in the metaverse, Decentraland.
We definitely think of ourselves more as an entertainment event rather than just a tennis event. Whether, we’re providing entertainment via the metaverse twelve months of the year or only a few months of the year. That’s definitely a decision to be made in our roadmap going forward.”
Australian Open Join NFT Platform Sweet:
Whilst with this announcement the Australian Open said that they are joining Sweet, an NFT platform. For launching its six NFT collections in celebrating the last five decades of the Australian Open.
The NFT collection will launch in an irregular manner from jan17 to 27 to correspond with the tennis tournament.
Words by CEO Of Sweet:
The CEO Tom Mizzone said that the NFTs Launch explains truly a new level of access for fans to get a glance into the world of their idols. He said that “We love this idea of turning IP into digital memorabilia and tying that memorabilia back to an experience,”
“The idea that the AO designed an umpire chair. That had never been seen before and now tennis fans can own and display that umpire chair as an NFT is just amazing.”
Australian Open NFT Collection “ART ball”
Aside from it, the Australian Open introduced a collection of 6,776, algorithmically developed art NFTs on Jan.12 at OpenSea, an NFT marketplace. As per Plummer’s statement, the NFT collection sold out within a few minutes in public drop sale. Along with the floor price of 0.26 ether ($875) and trading volume of nearly 223 ETH ($751, 287)
Lastly, let’s see how long the Australian Open swings remain in the metaverse, Decentraland. Stay connected with us to stay updated with the current news about crypto, and NFTs.
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