Apple prohibits NFTs to unlock in-app features

On Monday, Apple announced new rules for the App Store regarding NFTs. The company announced a ban on NFTs if they’re used to unlock in-app content or features; however, people can still trade NFTs.

An interesting turn of events takes place as Apple has now prevented users from using NFTs for accessing special content. This can affect many projects including BAYC and Moonbirds.

According to Apple Insider, the App Store Review Guidelines, apps cannot use their own mechanisms such as QR codes, cryptocurrencies, or license keys to unlock certain functions.

“Apps may allow users to view their own NFTs, provided that NFT ownership does not unlock features or functionality within the app,” the guidelines state.

The users can mint, list, and transfer digital assets. They can also view their NFTs but cannot view the content that they are given access to.

For crypto exchange, Apple requires apps to only facilitate transactions from the approved ones and they can only do so in regions that have permissions and licensing to provide an exchange.

Apple has stayed quiet regarding blockchain technologies for a long time. Compared to its competitor, Samsung, Apple is behind when it comes to NFT or crypto adoption.

Following the new guidelines, a lot of people are confused as to what Apple is trying to imply. Despite these rules, the company seems to be staying in the middle ground.

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