- Porsche NFT receives severe backlash over its high-priced NFTs, causing the floor price to drop on the first day of the sale
- YSL debuts NFT campaign in two parts featuring a limited edition of black opium fragrances
- The fashion and high culture are actively adopting NFTs in 2023
Yves Saint Laurent is entering the Web3 scene by debuting a two-part NFT campaign called “Black Opium: The Night Is Ours” while the Porsche NFT collection fails to sell out as floor prices drop after its launch.
The two traditional brands are testing their waters in the blockchain industry by releasing exclusive NFTs.
The French fashion house, YSL is offering an NFT to all Black Opium fragrance buyers in the UK, USA, Australia, and France. The physical perfume can be purchased from the online store starting on Jan 30. This campaign is mainly phygital NFTs of its special perfume that owners can own physically and digitally.
The buyers will need to download the YSL Beauty wallet app to claim the 2014-perfume collectible. The NFTs comes in two editions: “Original” and “Ultra Rare.”
The original edition owners will get private sale access to “The Night Masters” NFTs and exclusive content from Black Opium Master Perfumer. The ultra rare owners will receive the same benefits as the original ones along with a brand-new Black Opium Le Parfum 90 ML and a specially curated makeup kit.
On the other hand, Porsche released a new NFT collection featuring 7,500 tokenized editions of its 911 sports car. The owners can personalize the looks and performance of the NFT vehicle online.
Each NFT was minted at the price of 0.911 ETH (~$1,476). However, the floor price dropped below this rate to 0.89 ETH (~1,442).
The company first sold only 1,378 cars but the buyer count has now increased to 6,099 NFTs, at the time of writing, based on the official mint website.
The mint price of Porsche NFTs is quite high. The buyers complain that usually, the starting rates of newly launched collectibles should range around $50 but the car manufacturer is selling for thousands of dollars.
Although the hype over NFTs hasn’t died out, investors are much more careful with making investments in new projects, even if they’re from well-established Web2 brands.